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Salesforce B2C Solution Architect's Handbook
Design scalable and cohesive business-to-consumer experiences with Salesforce Customer 360
Taschenbuch von Mike King
Sprache: Englisch

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Beschreibung
Master the skills you need as a Salesforce B2C Solution Architect to design an optimized business-to-consumer (B2C) solution across the Salesforce Customer 360 ecosystem, including B2C Commerce, Service Cloud, and Marketing Cloud

Key Features:Create a unified view of the customer across Salesforce products and beyond
Avoid inefficiencies and costly rework caused by poor architectural designs
Prepare for the B2C Solution Architect exam and Salesforce certification with practical scenarios following Salesforce best practices

Book Description:
A carefully designed Customer 360 solution spanning B2C Commerce, Marketing Cloud, and Service Cloud provides the foundation for a single view of the customer, unique insights, and transformational capabilities. There is currently a huge demand in the marketplace for professionals who understand how to leverage these components together. Salesforce B2C Solution Architect's Handbook will help you understand the integration options and products that help you deliver value for organizations.

You'll start by developing a solid understanding of the capabilities of each component in the Customer 360 ecosystem, their data models, and governance. As you progress, you'll explore the role of a B2C solution architect in planning critical requirements and implementation sequences to avoid costly rework. The book will also guide you through the options for integrating products with the Salesforce ecosystem and demonstrate best practices for data modeling across Salesforce products and beyond. Once you have the core knowledge required to be a successful solution architect, you'll learn about tools, techniques, and certification scenarios in preparation for the B2C Solution Architect exam.

By the end of this book, you'll have the skills to design scalable, secure, and future-proof solutions supporting your customers' critical business demands.

What You Will Learn:Explore key Customer 360 products and their integration options
Choose the optimum integration architecture to unify data and experiences
Architect a single view of the customer to support service, marketing, and commerce
Plan for critical requirements, design decisions, and implementation sequences to avoid sub-optimal solutions
Integrate Customer 360 solutions into a single-source-of-truth solution such as a master data model
Support business needs that require functionality from more than one component by orchestrating data and user flows

Who this book is for:
This book is for B2C commerce architects, application architects, integration architects, and system architects familiar with one or more products within the Customer 360 suite who want to master B2C solutions. Enterprise architects, Salesforce architects, and CTO teams at Salesforce customer organizations looking to benefit from a unified solution will also find this book helpful. A general understanding of data integration, APIs, and connected systems, along with knowledge of the fundamentals of business-to-consumer (B2C) customer experiences is necessary to get the most out of this book.
Master the skills you need as a Salesforce B2C Solution Architect to design an optimized business-to-consumer (B2C) solution across the Salesforce Customer 360 ecosystem, including B2C Commerce, Service Cloud, and Marketing Cloud

Key Features:Create a unified view of the customer across Salesforce products and beyond
Avoid inefficiencies and costly rework caused by poor architectural designs
Prepare for the B2C Solution Architect exam and Salesforce certification with practical scenarios following Salesforce best practices

Book Description:
A carefully designed Customer 360 solution spanning B2C Commerce, Marketing Cloud, and Service Cloud provides the foundation for a single view of the customer, unique insights, and transformational capabilities. There is currently a huge demand in the marketplace for professionals who understand how to leverage these components together. Salesforce B2C Solution Architect's Handbook will help you understand the integration options and products that help you deliver value for organizations.

You'll start by developing a solid understanding of the capabilities of each component in the Customer 360 ecosystem, their data models, and governance. As you progress, you'll explore the role of a B2C solution architect in planning critical requirements and implementation sequences to avoid costly rework. The book will also guide you through the options for integrating products with the Salesforce ecosystem and demonstrate best practices for data modeling across Salesforce products and beyond. Once you have the core knowledge required to be a successful solution architect, you'll learn about tools, techniques, and certification scenarios in preparation for the B2C Solution Architect exam.

By the end of this book, you'll have the skills to design scalable, secure, and future-proof solutions supporting your customers' critical business demands.

What You Will Learn:Explore key Customer 360 products and their integration options
Choose the optimum integration architecture to unify data and experiences
Architect a single view of the customer to support service, marketing, and commerce
Plan for critical requirements, design decisions, and implementation sequences to avoid sub-optimal solutions
Integrate Customer 360 solutions into a single-source-of-truth solution such as a master data model
Support business needs that require functionality from more than one component by orchestrating data and user flows

Who this book is for:
This book is for B2C commerce architects, application architects, integration architects, and system architects familiar with one or more products within the Customer 360 suite who want to master B2C solutions. Enterprise architects, Salesforce architects, and CTO teams at Salesforce customer organizations looking to benefit from a unified solution will also find this book helpful. A general understanding of data integration, APIs, and connected systems, along with knowledge of the fundamentals of business-to-consumer (B2C) customer experiences is necessary to get the most out of this book.
Über den Autor
Mike King has worked on the most complex B2C Commerce customer implementations, including multiple brands and geographies worldwide. Mike is also a certified Salesforce instructor, teaching the B2C Technical Architect certification preparation course. In January 2019, Mike participated in the inaugural Salesforce cross-cloud academy. He has since worked with Salesforce on the B2C Solution Architect exam development team and in real-world B2C Solution Architecture implementations. Mike has also spoken numerous times with Salesforce on the topics of B2C Solution Architecture, including at TrailblazerDX, Salesforce Connections, and Dreamforce. When not obsessing about Salesforce, commerce, and software architecture, Mike enjoys hiking, camping, and woodworking.
Details
Erscheinungsjahr: 2021
Genre: Informatik
Rubrik: Naturwissenschaften & Technik
Medium: Taschenbuch
Seiten: 458
ISBN-13: 9781801817035
ISBN-10: 1801817030
Sprache: Englisch
Ausstattung / Beilage: Paperback
Einband: Kartoniert / Broschiert
Autor: King, Mike
Hersteller: Packt Publishing
Maße: 235 x 191 x 25 mm
Von/Mit: Mike King
Erscheinungsdatum: 19.11.2021
Gewicht: 0,849 kg
Artikel-ID: 120896286
Über den Autor
Mike King has worked on the most complex B2C Commerce customer implementations, including multiple brands and geographies worldwide. Mike is also a certified Salesforce instructor, teaching the B2C Technical Architect certification preparation course. In January 2019, Mike participated in the inaugural Salesforce cross-cloud academy. He has since worked with Salesforce on the B2C Solution Architect exam development team and in real-world B2C Solution Architecture implementations. Mike has also spoken numerous times with Salesforce on the topics of B2C Solution Architecture, including at TrailblazerDX, Salesforce Connections, and Dreamforce. When not obsessing about Salesforce, commerce, and software architecture, Mike enjoys hiking, camping, and woodworking.
Details
Erscheinungsjahr: 2021
Genre: Informatik
Rubrik: Naturwissenschaften & Technik
Medium: Taschenbuch
Seiten: 458
ISBN-13: 9781801817035
ISBN-10: 1801817030
Sprache: Englisch
Ausstattung / Beilage: Paperback
Einband: Kartoniert / Broschiert
Autor: King, Mike
Hersteller: Packt Publishing
Maße: 235 x 191 x 25 mm
Von/Mit: Mike King
Erscheinungsdatum: 19.11.2021
Gewicht: 0,849 kg
Artikel-ID: 120896286
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