James Price Dillard is Liberal Arts Research Professor in Communication Arts & Sciences at The Pennsylvania State University. His research emphasizes theory and empirical analysis of the role of emotion in persuasion. He has received the John E. Hunter Award for Meta-Analysis and is a Fellow in the International Communication Association. His previous books include Seeking Compliance: The Production of Interpersonal Influence Messages and (with Michael Pfau) The Persuasion Handbook: Developments in Theory and Practice, 1st edition.

Lijiang Shen is associate professor of Communication Studies at the University of Georgia. His primary area of research considers the impact of message features and audience characteristics in persuasive health communication, message processing, and the process of persuasion/resistance to persuasion as well as quantitative research methods in communication. His research has been published in major communication and related journals.

I. FUNDAMENTAL ISSUES
1. Persuasion in the Rhetorical Tradition - J. Michael Hogan
2. The Effects of Message Features: Content, Structure and Style - Lijiang Shen and Elizabeth Bigsby
3. Media Influence as Persuasion - Lance Holbert and John M. Tchernev
4. Outcomes of Persuasion: Behavioral, Cognitive, and Social - Nancy Rhodes and David R. Ewoldsen
5. On Being Persuaded: Some Basic Distinctions - Gerald R. Miller
II. THEORIES, PERSPECTIVES, AND TRADITIONS
6. Discrepancy Models of Belief Change - Edward L. Fink and Deborah A. Cai
7. Functional Attitude Theory - Christopher Carpenter, Franklin J. Boster, and Kyle R. Andrews
8. Reasoned Action Theory: Persuasion as Belief-Based Behavior Change - Marco Yzer
9. The Elaboration Likelihood Model - Daniel J. O¿Keefe
10. Affect and Persuasion - James Price Dillard and Kiwan Seo
11. Reactance Theory and Persuasion - Brian L. Quick, Lijiang Shen, and James Price Dillard
12. Fear Appeals - Paul A. Mongeau
13. Narrative Persuasion - Rick Busselle and Helena Bilandzic
14. Inoculation Theory - Joshua Compton
15. Supportive and Persuasive Communication: Theoretical Intersections - Graham D. Bodie
III. CONTEXTS, SETTINGS, AND APPLICATIONS
16. Political Persuasion - Richard M. Perloff
17. Persuasive Strategies in Health Campaigns - Charles K. Atkin and Charles T. Salmon
18. The Siren¿s Call: Mass Media and Drug Prevention - William D. Crano, Jason T. Siegel, and Eusebio M. Alvaro
19. Persuasion in the Marketplace: How Theories of Persuasion Apply to Marketing and Advertising - L.J. Shrum, Min Liu, Mark Nespoli, and Tina M. Lowrey
20. Persuasion in the Legal Setting - John C. Reinard
21. Persuading in the Small Group Context - Franklin J. Boster
22. When Presumed Influence Turns Real: An Indirect Route of Media Influence - Ye Sun
23. How Does Technology Persuade?: Theoretical Mechanisms for Persuasive Technologies - S. Shyam Sundar, Jeeyun Oh, Hyunjin Kang, and Akshaya Sreenivsan