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This second edition of Retail Design examines the latest developments in the contemporary retail design sector worldwide. It guides the reader step by step through the retail design process, providing strategies that can produce a successful retail space and a design that is appropriate for the brand, product, consumer and retailer. A new chapter exploring consumer behaviour is combined with clear explanations of branding and identity, to provide the starting point for the design concept. The relationship between the interior and its context, site and setting is then examined, alongside in-depth investigations of layout, circulation and pace and other design considerations. Fully updated with new international case studies and expanded coverage on sustainability, interactivity, and innovative design concepts - this new edition of Retail Design offers cutting-edge insights into the practice of contemporary retail design and shows designers how to meet and exceed the expectations of today's clients and consumers.
This second edition of Retail Design examines the latest developments in the contemporary retail design sector worldwide. It guides the reader step by step through the retail design process, providing strategies that can produce a successful retail space and a design that is appropriate for the brand, product, consumer and retailer. A new chapter exploring consumer behaviour is combined with clear explanations of branding and identity, to provide the starting point for the design concept. The relationship between the interior and its context, site and setting is then examined, alongside in-depth investigations of layout, circulation and pace and other design considerations. Fully updated with new international case studies and expanded coverage on sustainability, interactivity, and innovative design concepts - this new edition of Retail Design offers cutting-edge insights into the practice of contemporary retail design and shows designers how to meet and exceed the expectations of today's clients and consumers.
01 Consumer Behaviour02 Branding and Identity03 Retail Sectors and Channels04 The Retail Environment05 The Organization of Retail Space06 Retail Detail
Conclusion
Bibliography
Glossary
Index
| Erscheinungsjahr: | 2019 |
|---|---|
| Fachbereich: | Einzelne Wirtschaftszweige |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Seiten: | 192 |
| Inhalt: | Kartoniert / Broschiert |
| ISBN-13: | 9781474289252 |
| ISBN-10: | 1474289258 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Mesher, Lynne
Anderson, Stephen |
| Hersteller: | Bloomsbury Publishing PLC |
| Maße: | 228 x 159 x 15 mm |
| Von/Mit: | Lynne Mesher (u. a.) |
| Erscheinungsdatum: | 03.10.2019 |
| Gewicht: | 0,426 kg |
01 Consumer Behaviour02 Branding and Identity03 Retail Sectors and Channels04 The Retail Environment05 The Organization of Retail Space06 Retail Detail
Conclusion
Bibliography
Glossary
Index
| Erscheinungsjahr: | 2019 |
|---|---|
| Fachbereich: | Einzelne Wirtschaftszweige |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Seiten: | 192 |
| Inhalt: | Kartoniert / Broschiert |
| ISBN-13: | 9781474289252 |
| ISBN-10: | 1474289258 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Mesher, Lynne
Anderson, Stephen |
| Hersteller: | Bloomsbury Publishing PLC |
| Maße: | 228 x 159 x 15 mm |
| Von/Mit: | Lynne Mesher (u. a.) |
| Erscheinungsdatum: | 03.10.2019 |
| Gewicht: | 0,426 kg |
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