Research Methods in Publishing and Book St...

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Beschreibung

Establishing the unique opportunities and characteristics of doing research in Publishing and Book Studies, this book demonstrates and evaluates the range of research methods that are available to students when conducting research within the field.

Über den Autor

Rachel Noorda is Director of Book Publishing and Associate Professor of English at Portland State University, USA. She researches entrepreneurship, marketing, and consumer behavior in book publishing, emphasizing small business and identity.

Corinna Norrick-Rühl holds the Chair for Book Studies at the University of Münster, Germany. Her research focuses on twentieth-century publishing, popular book formats, and contemporary book culture.

Inhaltsverzeichnis

Acknowledgments

Introduction

1. Foundations of Publishing and Book Studies Research

Part I: Qualitative Methods

2. Archival Methods

3. Oral Histories

4. Interviews

5. Focus Groups

6. Case Studies

7. Ethnography, Netnography, and Autoethnography

Part II: Quantitative Methods

8. Surveys

9. Corpora

10. Datasets

Interlude: Social Media Research

Part III: Data Analysis

11. Content Analysis, Discourse Analysis, and Thematic Coding

12. Descriptive Statistics

13. Social Network Analysis

Coda: Mix and Match: Multi-Method and Mixed-Method Research in Publishing and Book Studies

Conclusion: The Future of Publishing and Book Studies Research

Index

Details

Erscheinungsjahr:	2025
Genre:	Importe
Rubrik:	Sprachwissenschaft
Medium:	Taschenbuch
Inhalt:	Einband - flex.(Paperback)
ISBN-13:	9781032830711
ISBN-10:	1032830719
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Autor:	Noorda, Rachel Norrick-Rühl, Corinna
Hersteller:	Routledge
Verantwortliche Person für die EU:	Taylor & Francis Verlag GmbH, Kaufingerstr. 24, D-80331 München, gpsr@taylorandfrancis.com
Maße:	234 x 156 x 12 mm
Von/Mit:	Rachel Noorda (u. a.)
Erscheinungsdatum:	02.09.2025
Gewicht:	0,322 kg