74,89 €*
Versandkostenfrei per Post / DHL
Aktuell nicht verfügbar
James Sallis is a Professor at the Department of Business Studies at Uppsala University, Sweden. He teaches marketing, research methods, and statistics in the undergraduate, graduate, and executive education programs. He is statistical advisor for the department's faculty and students and is a frequent guest lecturer at business schools worldwide.
Geir Gripsrud is Professor Emeritus at the Department of Marketing at BI Norwegian Business School in Oslo, Norway, where he has acted as Dean of both Bachelor and Master Programs. An experienced teacher of marketing, marketing research, distribution channels, and international marketing, he is a co-author of widely used Norwegian textbooks on Research Methods as well as on Distribution Channels and Supply Chains.
Ulf H. Olsson is a Professor at the Department of Economics at BI Norwegian Business School in Oslo, Norway. He has held the position as Provost with responsibility for research and academic resources. Working mainly on structural equation modeling, statistical modeling and psychometrics, he has published research articles in leading statistics and psychometric journals and has also authored textbooks on statistics and mathematics.
Ragnhild Silkoset is a Professor of Marketing at BI Norwegian Business School in Oslo, Norway. She has held the position as the Head of the Department of Marketing, as well as Dean for the Executive Programs. Her areas of interest include marketing, marketing research, pricing strategy, network analysis and blockchain technology.
Presents research methods and data analysis tools in non-technical language, using numerous step-by-step examples
Uses QDA Miner Lite for qualitative and IBM SPSS Statistics for quantitative data analysis
Benefits business and social science students and managers alike
| Erscheinungsjahr: | 2022 |
|---|---|
| Fachbereich: | Wahrscheinlichkeitstheorie |
| Genre: | Mathematik |
| Rubrik: | Naturwissenschaften & Technik |
| Medium: | Taschenbuch |
| Seiten: | 272 |
| Reihe: | Classroom Companion: Business |
| Inhalt: |
xi
258 S. 26 s/w Illustr. 112 farbige Illustr. 258 p. 138 illus. 112 illus. in color. |
| ISBN-13: | 9783030844233 |
| ISBN-10: | 3030844234 |
| Sprache: | Englisch |
| Ausstattung / Beilage: | Paperback |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Sallis, James E.
Silkoset, Ragnhild Olsson, Ulf Henning Gripsrud, Geir |
| Auflage: | 1st ed. 2021 |
| Hersteller: |
Springer International Publishing
Springer International Publishing AG Classroom Companion: Business |
| Maße: | 235 x 155 x 15 mm |
| Von/Mit: | James E. Sallis (u. a.) |
| Erscheinungsdatum: | 01.11.2022 |
| Gewicht: | 0,417 kg |
James Sallis is a Professor at the Department of Business Studies at Uppsala University, Sweden. He teaches marketing, research methods, and statistics in the undergraduate, graduate, and executive education programs. He is statistical advisor for the department's faculty and students and is a frequent guest lecturer at business schools worldwide.
Geir Gripsrud is Professor Emeritus at the Department of Marketing at BI Norwegian Business School in Oslo, Norway, where he has acted as Dean of both Bachelor and Master Programs. An experienced teacher of marketing, marketing research, distribution channels, and international marketing, he is a co-author of widely used Norwegian textbooks on Research Methods as well as on Distribution Channels and Supply Chains.
Ulf H. Olsson is a Professor at the Department of Economics at BI Norwegian Business School in Oslo, Norway. He has held the position as Provost with responsibility for research and academic resources. Working mainly on structural equation modeling, statistical modeling and psychometrics, he has published research articles in leading statistics and psychometric journals and has also authored textbooks on statistics and mathematics.
Ragnhild Silkoset is a Professor of Marketing at BI Norwegian Business School in Oslo, Norway. She has held the position as the Head of the Department of Marketing, as well as Dean for the Executive Programs. Her areas of interest include marketing, marketing research, pricing strategy, network analysis and blockchain technology.
Presents research methods and data analysis tools in non-technical language, using numerous step-by-step examples
Uses QDA Miner Lite for qualitative and IBM SPSS Statistics for quantitative data analysis
Benefits business and social science students and managers alike
| Erscheinungsjahr: | 2022 |
|---|---|
| Fachbereich: | Wahrscheinlichkeitstheorie |
| Genre: | Mathematik |
| Rubrik: | Naturwissenschaften & Technik |
| Medium: | Taschenbuch |
| Seiten: | 272 |
| Reihe: | Classroom Companion: Business |
| Inhalt: |
xi
258 S. 26 s/w Illustr. 112 farbige Illustr. 258 p. 138 illus. 112 illus. in color. |
| ISBN-13: | 9783030844233 |
| ISBN-10: | 3030844234 |
| Sprache: | Englisch |
| Ausstattung / Beilage: | Paperback |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Sallis, James E.
Silkoset, Ragnhild Olsson, Ulf Henning Gripsrud, Geir |
| Auflage: | 1st ed. 2021 |
| Hersteller: |
Springer International Publishing
Springer International Publishing AG Classroom Companion: Business |
| Maße: | 235 x 155 x 15 mm |
| Von/Mit: | James E. Sallis (u. a.) |
| Erscheinungsdatum: | 01.11.2022 |
| Gewicht: | 0,417 kg |
Ähnliche Produkte
Aktuell nicht verfügbar
Aktuell nicht verfügbar
Aktuell nicht verfügbar
Aktuell nicht verfügbar
Aktuell nicht verfügbar
Aktuell nicht verfügbar
Aktuell nicht verfügbar
Aktuell nicht verfügbar
Aktuell nicht verfügbar
Aktuell nicht verfügbar
