To make meaningful contributions and to drive innovation, designers first need to learn to ask the right questions so that they can identify what the real problems are. They also need to learn how to conduct research to resolve these problems. Research for Designers is a guide to this new, evidence-based creative process. This seminal, bestselling book by Gjoko Muratovski is unique in the way it bridges academia and industry, as well as research and practice. The book also expands the notion of what design is, and what it can be in the 21st century. In this fresh, newly updated third edition you will find: - Updated content with reflections by leading industry experts and researchers. - New, cutting-edge content on quantitative research, user experience research, corporate identity design - A brand new set of expert interviews by high profile designers and design leaders - A seminal essay by the legendary industrial designer Dieter Rams, whose design philosophy continues to inspire the design world. - Even more real-world cases. Incorporating interviews with design experts from across the globe, Research for Designers is an essential guide for anyone practicing design, or doing research in design, engaging in design studies, or looking to develop their research skills.
To make meaningful contributions and to drive innovation, designers first need to learn to ask the right questions so that they can identify what the real problems are. They also need to learn how to conduct research to resolve these problems. Research for Designers is a guide to this new, evidence-based creative process. This seminal, bestselling book by Gjoko Muratovski is unique in the way it bridges academia and industry, as well as research and practice. The book also expands the notion of what design is, and what it can be in the 21st century. In this fresh, newly updated third edition you will find: - Updated content with reflections by leading industry experts and researchers. - New, cutting-edge content on quantitative research, user experience research, corporate identity design - A brand new set of expert interviews by high profile designers and design leaders - A seminal essay by the legendary industrial designer Dieter Rams, whose design philosophy continues to inspire the design world. - Even more real-world cases. Incorporating interviews with design experts from across the globe, Research for Designers is an essential guide for anyone practicing design, or doing research in design, engaging in design studies, or looking to develop their research skills.
Über den Autor
By combining design-led innovation and strategic foresight with agile and lean management principles, Prof. Gjoko Muratovski helps organisations become human-centric, more efficient, and future-proofed. Prof. Muratovski has more than 25 years of experience working and collaborating with Fortune 500 companies, universities, and governments from around the world, including the U.S. Federal Government, Australian State Governments, NASA, International Space Station (ISS), World Health Organization, UNESCO, Greenpeace, TATA, Johnson & Johnson, P&G, Toyota, Ford, General Motors, Fiat Chrysler Automobiles, Amazon, and Facebook.
Prof. Muratovski is the Provost and Chief Academic Officer of the AIAT
Inhaltsverzeichnis
1 Introduction
2 Change by design
3 Design as practice, research and thinking
4 Research essentials
5 Ethnographic research
6 Qualitative research
7 Quantitative research
8 User experience (UX) research
9 Visual research
10 Applied research
11 Presenting your research
12 Conclusion
