T. J. Winick: Reputation Capital

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Cover: 9781523001842 | Reputation Capital | T.J. Winick | Taschenbuch | Englisch | 2022

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Sprache: Englisch

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Beschreibung

"A longtime ABC news reporter shows how, rather than try to deny, you can craft an honest and authentic response to any scandal and ultimately bolster your brand. In twenty years as a TV reporter, T. J. Winick covered many scandals, including the British Petroleum oil spill, the Pennsylvania State Football scandal, the Catholic priest molestation scandal, and the Toyota recall of 2009-2010. The biggest mistake he's seen organizations make is to try to "make it go away": refuse to apologize, decline to comment, go on the attack-anything to deflect attention. Instead, Winick argues for transparency, honesty, authenticity, and empathy. Handled correctly, the way you address an egregious violation of your standards can increase your reputation capital-it can remind people of what those standards are, and how strongly you believe in them. Drawing on his intimate insider knowledge of how the media works, Winick addresses every aspect of how to respond to a scandal. He includes the Ten Crisis Commandments-universal dos and don'ts. And he gives practical advice on who you should talk to, and when, and who should do the talking; how to form a crisis communication team; what tone you should strike in your messaging; how to work with the media; and much more"--

Über den Autor

T.J. Winick

Inhaltsverzeichnis

Contents
Introduction: Confessions of a Former Reporter
1. What Is Your Reputation Capital?
2. The Best-Managed Crises (Are the Ones You’ve Never Heard Of)
3. The Ten (Crisis) Commandments
4. Reputation Road Map: Audiences and Channels
5. A Plan to Protect and Defend
6. Seven Qualities of Quality Communications
7. The CEO as Spokesperson
8. Media Matters: The Press as Your Ally
9. Social Media and the Rise of the Stakeholder
10. Reputation by Association
11. Communicating Cultural Competence
12. Lessons from a Year in Crisis
Case Studies
A Failure to Accommodate and Communicate (United Airlines)
An Extra Hot Cup of Humility (Starbucks)

Erscheinungsjahr:	2022
Fachbereich:	Management
Genre:	Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Taschenbuch
Seiten:	240
Inhalt:	Einband - flex.(Paperback)
ISBN-13:	9781523001842
ISBN-10:	1523001844
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Autor:	Winick, T. J.
Hersteller:	Berrett-Koehler Publishers
Maße:	151 x 229 x 17 mm
Von/Mit:	T. J. Winick
Erscheinungsdatum:	20.09.2022
Gewicht:	0,3 kg

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