Qualitative Methods in Business Research

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Sprache: Englisch

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Beschreibung

Covering all the major qualitative approaches in business research (including case study research, ethnography, narrative inquiry, discourse analysis, grounded theory and action research), this practical, how-to guide shows how qualitative methods are used within management, marketing and organizational studies.

Über den Autor

Päivi Eriksson is a Professor of Management at the University of Eastern Finland Business School. Her research focuses on innovation, commercialization, gender and qualitative research methods. She has published research in a number of scholarly journals and co-authored a book titled Qualitative Methods in Business Research (SAGE 2008; 2nd edition forthcoming in 2015/2016).

Inhaltsverzeichnis

PART 1: THE BUSINESS OF QUALITATIVE RESEARCH
Chapter 1: Introduction
Chapter 2: Research Philosophy
Chapter 3: Research Design and Process
Chapter 4: Research Questions and Literature Review
Chapter 5: Access and Relationships
Chapter 6: Ethics in Research
PART 2: WORKING WITH QUALITATIVE DATA
Chapter 7: Introduction to Qualitative Data
Chapter 8: Interviews and Observations
Chapter 9: Digital Data
Chapter 10: Qualitative Content Analysis
PART 3: QUALITATIVE RESEARCH APPROACHES
Chapter 11: Case Study Research
Chapter 12: Ethnographic Research
Chapter 13: Action Research
Chapter 14: Focus Group Research
Chapter 15: Grounded Theory Research
Chapter 16: Narrative Research
Chapter 17: Discourse Theoretical Research
Chapter 18: Critical Research
Chapter 19: Feminist Research
Chapter 20: Visual Research
PART 4: WRITING, EVALUATING AND PUBLISHING
Chapter 21: Writing Process
Chapter 22: Evaluation
Chapter 23: Publishing
Chapter 24: Breaking the Boundaries

Details

Erscheinungsjahr:	2015
Fachbereich:	Allgemeines
Genre:	Importe , Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Taschenbuch
Inhalt:	Kartoniert / Broschiert
ISBN-13:	9781446273395
ISBN-10:	1446273393
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Autor:	Eriksson, Päivi Kovalainen, Anne
Auflage:	2. Auflage
Hersteller:	SAGE Publications Ltd
Verantwortliche Person für die EU:	preigu, Ansas Meyer, Lengericher Landstr. 19, D-49078 Osnabrück, mail@preigu.de
Maße:	242 x 170 x 24 mm
Von/Mit:	Päivi Eriksson (u. a.)
Erscheinungsdatum:	26.11.2015
Gewicht:	0,72 kg