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Englisch
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Beschreibung
Covering all the major qualitative approaches in business research (including case study research, ethnography, narrative inquiry, discourse analysis, grounded theory and action research), this practical, how-to guide shows how qualitative methods are used within management, marketing and organizational studies.
Covering all the major qualitative approaches in business research (including case study research, ethnography, narrative inquiry, discourse analysis, grounded theory and action research), this practical, how-to guide shows how qualitative methods are used within management, marketing and organizational studies.
Über den Autor
Päivi Eriksson is a Professor of Management at the University of Eastern Finland Business School. Her research focuses on innovation, commercialization, gender and qualitative research methods. She has published research in a number of scholarly journals and co-authored a book titled Qualitative Methods in Business Research (SAGE 2008; 2nd edition forthcoming in 2015/2016).
Inhaltsverzeichnis
PART 1: THE BUSINESS OF QUALITATIVE RESEARCH
Chapter 1: Introduction
Chapter 2: Research Philosophy
Chapter 3: Research Design and Process
Chapter 4: Research Questions and Literature Review
Chapter 5: Access and Relationships
Chapter 6: Ethics in Research
PART 2: WORKING WITH QUALITATIVE DATA
Chapter 7: Introduction to Qualitative Data
Chapter 8: Interviews and Observations
Chapter 9: Digital Data
Chapter 10: Qualitative Content Analysis
PART 3: QUALITATIVE RESEARCH APPROACHES
Chapter 11: Case Study Research
Chapter 12: Ethnographic Research
Chapter 13: Action Research
Chapter 14: Focus Group Research
Chapter 15: Grounded Theory Research
Chapter 16: Narrative Research
Chapter 17: Discourse Theoretical Research
Chapter 18: Critical Research
Chapter 19: Feminist Research
Chapter 20: Visual Research
PART 4: WRITING, EVALUATING AND PUBLISHING
Chapter 21: Writing Process
Chapter 22: Evaluation
Chapter 23: Publishing
Chapter 24: Breaking the Boundaries
Chapter 1: Introduction
Chapter 2: Research Philosophy
Chapter 3: Research Design and Process
Chapter 4: Research Questions and Literature Review
Chapter 5: Access and Relationships
Chapter 6: Ethics in Research
PART 2: WORKING WITH QUALITATIVE DATA
Chapter 7: Introduction to Qualitative Data
Chapter 8: Interviews and Observations
Chapter 9: Digital Data
Chapter 10: Qualitative Content Analysis
PART 3: QUALITATIVE RESEARCH APPROACHES
Chapter 11: Case Study Research
Chapter 12: Ethnographic Research
Chapter 13: Action Research
Chapter 14: Focus Group Research
Chapter 15: Grounded Theory Research
Chapter 16: Narrative Research
Chapter 17: Discourse Theoretical Research
Chapter 18: Critical Research
Chapter 19: Feminist Research
Chapter 20: Visual Research
PART 4: WRITING, EVALUATING AND PUBLISHING
Chapter 21: Writing Process
Chapter 22: Evaluation
Chapter 23: Publishing
Chapter 24: Breaking the Boundaries
Details
Erscheinungsjahr: | 2015 |
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Fachbereich: | Allgemeines |
Genre: | Importe, Wirtschaft |
Rubrik: | Recht & Wirtschaft |
Medium: | Taschenbuch |
Inhalt: | Kartoniert / Broschiert |
ISBN-13: | 9781446273395 |
ISBN-10: | 1446273393 |
Sprache: | Englisch |
Einband: | Kartoniert / Broschiert |
Autor: |
Eriksson, Päivi
Kovalainen, Anne |
Auflage: | 2. Auflage |
Hersteller: | SAGE Publications Ltd |
Verantwortliche Person für die EU: | preigu, Ansas Meyer, Lengericher Landstr. 19, D-49078 Osnabrück, mail@preigu.de |
Maße: | 242 x 170 x 24 mm |
Von/Mit: | Päivi Eriksson (u. a.) |
Erscheinungsdatum: | 26.11.2015 |
Gewicht: | 0,72 kg |