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In Purpose, world-renowned thought leader Nikos Mourkogiannis turns the entire idea of leadership on its head and shows that the choice between values and success is no choice at all. Mourkogiannis argues that companies must satisfy the need for purpose--a set of values that defines an organization and inspires and motivates its employees. Rather than organization and structure, ideas are what cause companies to go from good to great. Drawing on examples from across multiple industries, Mourkogiannis demonstrates how a strong purpose is the essential first step toward lasting success.
In Purpose, world-renowned thought leader Nikos Mourkogiannis turns the entire idea of leadership on its head and shows that the choice between values and success is no choice at all. Mourkogiannis argues that companies must satisfy the need for purpose--a set of values that defines an organization and inspires and motivates its employees. Rather than organization and structure, ideas are what cause companies to go from good to great. Drawing on examples from across multiple industries, Mourkogiannis demonstrates how a strong purpose is the essential first step toward lasting success.
2 Extensive consumer marketing campaign - Booz Allen Hamilton will finance international PR and direct marketing campaigns to clients and customers. Worldwide publicity guaranteed to drive demand
3 Unique approach - turns the whole idea of business strategy on its head by proposing that it is ideas and values which determine success, rather than organization and structure
4 Endorsements from top business figures such as Lord Rothschild will be used on all POS and marketing materials to highlight the quality and originality of the book's arguments
Foreword - Roger Fisher
Part I: What is Purpose?
Introducing Purpose
The Real Value of Purpose
What Purpose is Not
Part II: Great Stories of Purpose
Tom Watson's Passion for Discovery
Warren Buffett and the Excellence of Financial Artistry
Sam Walton's Altruistic Commitment to the Customer
The Heroic Purpose of Henry Ford and Siegmund Warburg
Part III: How Purpose Builds Greatness
Purpose and Morale
Purpose and Innovation
Purpose and Competitive Advantage
Purpose and Leadership
Epilogue: Purpose in Action
Appendix One: Panthea and Booz Allen Hamilton: Our Proposition
Appendix Two: 50 Key Points
Notes
Critical Bibliography
Index
| Erscheinungsjahr: | 2006 |
|---|---|
| Fachbereich: | Management |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Buch |
| Seiten: | 270 |
| ISBN-13: | 9781403975812 |
| ISBN-10: | 1403975817 |
| Sprache: | Englisch |
| Ausstattung / Beilage: | HC gerader Rücken mit Schutzumschlag |
| Einband: | Gebunden |
| Autor: | Mourkogiannis, Nikos |
| Hersteller: | St. Martins Press-3PL |
| Maße: | 235 x 157 x 21 mm |
| Von/Mit: | Nikos Mourkogiannis |
| Erscheinungsdatum: | 03.10.2006 |
| Gewicht: | 0,61 kg |
2 Extensive consumer marketing campaign - Booz Allen Hamilton will finance international PR and direct marketing campaigns to clients and customers. Worldwide publicity guaranteed to drive demand
3 Unique approach - turns the whole idea of business strategy on its head by proposing that it is ideas and values which determine success, rather than organization and structure
4 Endorsements from top business figures such as Lord Rothschild will be used on all POS and marketing materials to highlight the quality and originality of the book's arguments
Foreword - Roger Fisher
Part I: What is Purpose?
Introducing Purpose
The Real Value of Purpose
What Purpose is Not
Part II: Great Stories of Purpose
Tom Watson's Passion for Discovery
Warren Buffett and the Excellence of Financial Artistry
Sam Walton's Altruistic Commitment to the Customer
The Heroic Purpose of Henry Ford and Siegmund Warburg
Part III: How Purpose Builds Greatness
Purpose and Morale
Purpose and Innovation
Purpose and Competitive Advantage
Purpose and Leadership
Epilogue: Purpose in Action
Appendix One: Panthea and Booz Allen Hamilton: Our Proposition
Appendix Two: 50 Key Points
Notes
Critical Bibliography
Index
| Erscheinungsjahr: | 2006 |
|---|---|
| Fachbereich: | Management |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Buch |
| Seiten: | 270 |
| ISBN-13: | 9781403975812 |
| ISBN-10: | 1403975817 |
| Sprache: | Englisch |
| Ausstattung / Beilage: | HC gerader Rücken mit Schutzumschlag |
| Einband: | Gebunden |
| Autor: | Mourkogiannis, Nikos |
| Hersteller: | St. Martins Press-3PL |
| Maße: | 235 x 157 x 21 mm |
| Von/Mit: | Nikos Mourkogiannis |
| Erscheinungsdatum: | 03.10.2006 |
| Gewicht: | 0,61 kg |
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