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Cover: 9781607966029 | Public Relations | Edward L. Bernays | Buch | Englisch | 2016
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Public Relations
Buch von Edward L. Bernays
Sprache: Englisch

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Beschreibung
Publicist Edward L. Bernays offers here the kind of advice individuals and a variety of organizations sought from him on a professional basis during more than four decades. With such knowledge, every intelligent person can carry on his or her activities more effectively. This book provides know-why as well know-how. Bernays explains the underlying philosophy of public relations and the PR methods and practices to be applied in specific cases. He presents broad approaches and solutions as they were successfully carried out in his long professional career. Public relations is not publicity, press agentry, promotion, advertising, or a bag of tricks, but a continuing process of social integration. It is a field of adjusting private and public interest. Everyone engaged in any public activity, and every student of human behavior and society, will find in this book a challenge and opportunity to further both the public interest and their own interest.
Publicist Edward L. Bernays offers here the kind of advice individuals and a variety of organizations sought from him on a professional basis during more than four decades. With such knowledge, every intelligent person can carry on his or her activities more effectively. This book provides know-why as well know-how. Bernays explains the underlying philosophy of public relations and the PR methods and practices to be applied in specific cases. He presents broad approaches and solutions as they were successfully carried out in his long professional career. Public relations is not publicity, press agentry, promotion, advertising, or a bag of tricks, but a continuing process of social integration. It is a field of adjusting private and public interest. Everyone engaged in any public activity, and every student of human behavior and society, will find in this book a challenge and opportunity to further both the public interest and their own interest.
Details
Erscheinungsjahr: 2016
Genre: Politikwissenschaften
Rubrik: Wissenschaften
Medium: Buch
ISBN-13: 9781607966029
ISBN-10: 1607966026
Sprache: Englisch
Ausstattung / Beilage: HC gerader Rücken kaschiert
Einband: Gebunden
Autor: Bernays, Edward L.
Hersteller: www.snowballpublishing.com
Maße: 235 x 157 x 27 mm
Von/Mit: Edward L. Bernays
Erscheinungsdatum: 19.05.2016
Gewicht: 0,775 kg
Artikel-ID: 103776899
Details
Erscheinungsjahr: 2016
Genre: Politikwissenschaften
Rubrik: Wissenschaften
Medium: Buch
ISBN-13: 9781607966029
ISBN-10: 1607966026
Sprache: Englisch
Ausstattung / Beilage: HC gerader Rücken kaschiert
Einband: Gebunden
Autor: Bernays, Edward L.
Hersteller: www.snowballpublishing.com
Maße: 235 x 157 x 27 mm
Von/Mit: Edward L. Bernays
Erscheinungsdatum: 19.05.2016
Gewicht: 0,775 kg
Artikel-ID: 103776899
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