Aswin Pranam: Product Management Essentials

Cover: 9781484233023 | Product Management Essentials | Aswin Pranam | Taschenbuch | Paperback

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Beschreibung

Gain all of the techniques, teachings, tools, and methodologies required to be an effective first-time product manager. The overarching goal of this book is to help you understand the product manager role, give you concrete examples of what a product manager does, and build the foundational skill-set that will gear you towards a career in product management.

To be an effective PM in the tech industry, you need to have a basic understanding of technology. In this book yoüll get your feet wet by exploring the skills a PM needs in their toolset and cover enough ground to make you feel comfortable in a technical discussion. A PM is not expected to have the same level of depth or knowledge as a software engineer, but knowing enough to continue the conversation can be a benefit in your career in product management.

A complete product manager will have a 360-degree understanding of user experience and how to craft beautiful productsthat are easy-to-use, with the end user in mind. Yoüll continue your journey with a walk through basic UX principles and even go through the process of building a simple set of UI frames for a mock app.

Aside from the technical and design expertise, a PM needs to master the social aspects of the role. Acting as a bridge between engineering, marketing, and other teams can be difficult, and this book will dive into the business and soft skills of product management. After reading Product Management Essentials you will be one of a select few technically-capable PMs who can interface with management, stakeholders, customers, and the engineering team.

What You Will Learn

Gain the traits of a successful PM from industry PMs, VCs, and other professionals

See the day-to-day responsibilities of a PM and how the role differs across tech companies

Absorb the technical knowledge necessary to interface with engineers and estimate timelines

Design basic mocks, high-fidelity wireframes, and fully polished user interfaces

Create core documents and handle business interactions

Who This Book Is For

Individuals who are eyeing a transition into a PM role or have just entered a PM role at a new organization for the first time. They currently hold positions as a software engineer, marketing manager, UX designer, or data analyst and want to move away from a feature-focused view to a high-level strategic view of the product vision.

What You Will Learn

Who This Book Is For

Über den Autor

Aswin Pranam is a product manager, ex-software engineer, and avid technologist. Prior to his current role as a senior product manager in a venture group, Aswin spent time working in technical roles at Google, Boeing, Disney, and IBM. Aswin has a Bachelor of Science in Informatics (HCI) from the University of Washington, a Master of Science in Information Systems Engineering from Johns Hopkins University and an MBA from Carnegie Mellon University. In his free time, Aswin is the founder of elixirlabs.org, a non-profit organization dedicated to building technical infrastructure for NGOs and resource-constrained organizations. To get in touch, please send an email to [...].

Zusammenfassung

A complete handbook on the role of the PM in the tech industry

The first book on the market that breaks down the skills necessary to be PM in minute detail

Caters to all levels of professionals be it software engineers or entrepreneurs

Inhaltsverzeichnis

Chapter 1: Introduction.- Chapter 2: Guiding Principles.- Chapter 3: The End-to-End Product Journey.- Chapter 4: Industry Spotlight - Q&A with Min Li Chan - Senior PM at Waymo (formerly Google-Self Driving Car Project).- Chapter 5: Understanding The Software Stack.- Chapter 6: SQL Quickstart.- Chapter 7: Industry Spotlight - Q&A - Vivek Bhupatiraju .- Chapter 8: Analytics are Everything.- Chapter 9: Software Development Methodologies.- Chapter 10: Industry Spotlight - Q&A with Seam Ammirati.- Chapter 11:Deconstructing System Design.- Chapter 12: Mindful UX.- Chapter 13: Industry Spotlight - Q&A with Leslie Shelton.- Chapter 14: Rapid Prototyping.- Chapter 15: The good, the bad, and the unusable.- Chapter 16: Industry Spotlight - Q&A - Daniel Csonth.- Chapter 17: Playing the part.- Chapter 18: Product Strategy.- Chapter 19: Industry Spotlight - Q&A - Amelia Crook.- Chapter 20: Crossing the finish line.- Chapter 21.- Ch21_Industry Spotlight - Q&A with Romy Macasieb.-

Details

Erscheinungsjahr:	2017
Fachbereich:	Management
Genre:	Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Taschenbuch
Inhalt:	xxv 174 S. 15 s/w Illustr. 75 farbige Illustr. 174 p. 90 illus. 75 illus. in color.
ISBN-13:	9781484233023
ISBN-10:	1484233026
Sprache:	Englisch
Herstellernummer:	978-1-4842-3302-3
Ausstattung / Beilage:	Paperback
Einband:	Kartoniert / Broschiert
Autor:	Pranam, Aswin
Auflage:	1st ed.
Hersteller:	Apress Apress L.P.
Maße:	254 x 178 x 12 mm
Von/Mit:	Aswin Pranam
Erscheinungsdatum:	13.12.2017
Gewicht:	0,395 kg

Artikel-ID: 110849301