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The book discusses the demanding challenges of product innovation and offers practitioners guidance on how to respond to these challenges. It presents a three-level framework (the ¿innovation pyramid¿), which reflects the core components of a firm¿s innovation capability: first, intelligence - absorbing information and knowledge from the outside world by looking beyond the familiar territories of the current market, technology, and customers; second, discovery - exploring opportunities for innovation through creative ideation and technology experimentation; and third, development - transforming opportunities into profitable new products and services.
The book discusses the demanding challenges of product innovation and offers practitioners guidance on how to respond to these challenges. It presents a three-level framework (the ¿innovation pyramid¿), which reflects the core components of a firm¿s innovation capability: first, intelligence - absorbing information and knowledge from the outside world by looking beyond the familiar territories of the current market, technology, and customers; second, discovery - exploring opportunities for innovation through creative ideation and technology experimentation; and third, development - transforming opportunities into profitable new products and services.
Stefano Biazzo is Professor of Innovation Management and Product Development at the University of Padua, Department of Management and Engineering, Italy.
Roberto Filippini is Emeritus Professor of Management Engineering at the University of Padua, Italy.
Introduces a new innovation management model
Presents an integrated and straightforward vision of the complex network of innovation activities and their interdependencies
Provides examples and cases to clarify concepts and methods for successful product innovation
| Erscheinungsjahr: | 2021 |
|---|---|
| Fachbereich: | Management |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Buch |
| Seiten: | 204 |
| Reihe: | Management for Professionals |
| Inhalt: |
vii
194 S. 51 s/w Illustr. 194 p. 51 illus. |
| ISBN-13: | 9783030750107 |
| ISBN-10: | 3030750108 |
| Sprache: | Englisch |
| Ausstattung / Beilage: | HC runder Rücken kaschiert |
| Einband: | Gebunden |
| Autor: |
Filippini, Roberto
Biazzo, Stefano |
| Auflage: | 1st ed. 2021 |
| Hersteller: |
Springer International Publishing
Management for Professionals |
| Maße: | 241 x 160 x 17 mm |
| Von/Mit: | Roberto Filippini (u. a.) |
| Erscheinungsdatum: | 03.07.2021 |
| Gewicht: | 0,477 kg |
Stefano Biazzo is Professor of Innovation Management and Product Development at the University of Padua, Department of Management and Engineering, Italy.
Roberto Filippini is Emeritus Professor of Management Engineering at the University of Padua, Italy.
Introduces a new innovation management model
Presents an integrated and straightforward vision of the complex network of innovation activities and their interdependencies
Provides examples and cases to clarify concepts and methods for successful product innovation
| Erscheinungsjahr: | 2021 |
|---|---|
| Fachbereich: | Management |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Buch |
| Seiten: | 204 |
| Reihe: | Management for Professionals |
| Inhalt: |
vii
194 S. 51 s/w Illustr. 194 p. 51 illus. |
| ISBN-13: | 9783030750107 |
| ISBN-10: | 3030750108 |
| Sprache: | Englisch |
| Ausstattung / Beilage: | HC runder Rücken kaschiert |
| Einband: | Gebunden |
| Autor: |
Filippini, Roberto
Biazzo, Stefano |
| Auflage: | 1st ed. 2021 |
| Hersteller: |
Springer International Publishing
Management for Professionals |
| Maße: | 241 x 160 x 17 mm |
| Von/Mit: | Roberto Filippini (u. a.) |
| Erscheinungsdatum: | 03.07.2021 |
| Gewicht: | 0,477 kg |
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