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Pricing can truly transform organizations. The impact of pricing on organizations is a result of two factors: pricing strategy development and the implementation of these strategies. Implementation is arguably the most difficult part in the pricing strategy process where even seasoned practitioners demand guidance.
Pricing can truly transform organizations. The impact of pricing on organizations is a result of two factors: pricing strategy development and the implementation of these strategies. Implementation is arguably the most difficult part in the pricing strategy process where even seasoned practitioners demand guidance.
Part 1: Introduction 1. Introduction: Implementing pricing strategies Part 2: Aligning the Organization around Pricing Strategy Implementation 2. Implementing pricing strategies - the frameworks to drive profits by pricing actions 3. Elevating the cost of doing nothing - An interview with Mark Shafer Part 3: Pricing Strategy Implementation - The Role of the Sales Force 4. Interview: the role of the sales force in pricing strategy implementation 5. The strategic account manager as ecosystem captain - driving profits via pricing 6. Designing Sales Force Compensation Programmes to Improve Pricing Execution Part 4: Pricing Strategy Implementation - The Role of Marketing 7. Implementing pricing strategies by developing and implementing effective discounting practices 8. Designing and Executing B2B Customer Segmentation 9. Training Programmes to Boost Pricing Execution 10. Implementing a structured Pricing Strategy approach Part 5: Implementing Pricing Strategies that Win Deals 11. Pricing large deals: Insights into capabilities and tools that help to win large deals profitably 12. Pricing to Win - A framework for strategic big decision making 13. Value Quantification - Process and Best Practices to Document and Quantify Value in B2B 14. Implementing Pricing Strategies via Quantified Value Propositions 15. Adopt Value Selling: Best Practices to Drive Sustainable Organizational Change 16. Executing Price Control in Five Simple Steps 17. Eight Best Practices to Improve Pricing Execution
| Erscheinungsjahr: | 2019 |
|---|---|
| Fachbereich: | Management |
| Genre: | Importe, Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| ISBN-13: | 9781138332171 |
| ISBN-10: | 1138332178 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Hinterhuber, Andreas
Liozu, Stephan M |
| Hersteller: | Taylor & Francis |
| Verantwortliche Person für die EU: | Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de |
| Maße: | 245 x 177 x 15 mm |
| Von/Mit: | Andreas Hinterhuber (u. a.) |
| Erscheinungsdatum: | 08.08.2019 |
| Gewicht: | 0,332 kg |
Part 1: Introduction 1. Introduction: Implementing pricing strategies Part 2: Aligning the Organization around Pricing Strategy Implementation 2. Implementing pricing strategies - the frameworks to drive profits by pricing actions 3. Elevating the cost of doing nothing - An interview with Mark Shafer Part 3: Pricing Strategy Implementation - The Role of the Sales Force 4. Interview: the role of the sales force in pricing strategy implementation 5. The strategic account manager as ecosystem captain - driving profits via pricing 6. Designing Sales Force Compensation Programmes to Improve Pricing Execution Part 4: Pricing Strategy Implementation - The Role of Marketing 7. Implementing pricing strategies by developing and implementing effective discounting practices 8. Designing and Executing B2B Customer Segmentation 9. Training Programmes to Boost Pricing Execution 10. Implementing a structured Pricing Strategy approach Part 5: Implementing Pricing Strategies that Win Deals 11. Pricing large deals: Insights into capabilities and tools that help to win large deals profitably 12. Pricing to Win - A framework for strategic big decision making 13. Value Quantification - Process and Best Practices to Document and Quantify Value in B2B 14. Implementing Pricing Strategies via Quantified Value Propositions 15. Adopt Value Selling: Best Practices to Drive Sustainable Organizational Change 16. Executing Price Control in Five Simple Steps 17. Eight Best Practices to Improve Pricing Execution
| Erscheinungsjahr: | 2019 |
|---|---|
| Fachbereich: | Management |
| Genre: | Importe, Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| ISBN-13: | 9781138332171 |
| ISBN-10: | 1138332178 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Hinterhuber, Andreas
Liozu, Stephan M |
| Hersteller: | Taylor & Francis |
| Verantwortliche Person für die EU: | Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de |
| Maße: | 245 x 177 x 15 mm |
| Von/Mit: | Andreas Hinterhuber (u. a.) |
| Erscheinungsdatum: | 08.08.2019 |
| Gewicht: | 0,332 kg |
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