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1 International marketing and exporting
2 Bases of international marketing
3 The international environment: culture; economic forces; and competition
4 The international environment: government, political and legal forces
5 Market selection: definition and strategies
6 Information for international market(ing) decisions
7 Market entry strategies
8 In depth withentry modes
9 Nonexport entry modes
10 Product decisions
11 Pricing decisions
12 Financing and methods of payment
13 Promotion and marketing communication 774
14 Supply chain management/logistics and handling export orders 854
Glossary
Index
1 International marketing and exporting
2 Bases of international marketing
3 The international environment: culture; economic forces; and competition
4 The international environment: government, political and legal forces
5 Market selection: definition and strategies
6 Information for international market(ing) decisions
7 Market entry strategies
8 In depth withentry modes
9 Nonexport entry modes
10 Product decisions
11 Pricing decisions
12 Financing and methods of payment
13 Promotion and marketing communication 774
14 Supply chain management/logistics and handling export orders 854
Glossary
Index
| Erscheinungsjahr: | 2016 |
|---|---|
| Medium: | Taschenbuch |
| Inhalt: | Kartoniert / Broschiert |
| ISBN-13: | 9781292016924 |
| ISBN-10: | 1292016922 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Albaum, Gerald
Duerr, Edwin Josiassen, Alexander |
| Auflage: | 8 ed |
| Hersteller: | Pearson Education Limited |
| Verantwortliche Person für die EU: | preigu, Ansas Meyer, Lengericher Landstr. 19, D-49078 Osnabrück, mail@preigu.de |
| Abbildungen: | Illustrations |
| Maße: | 246 x 187 x 30 mm |
| Von/Mit: | Gerald Albaum (u. a.) |
| Erscheinungsdatum: | 02.06.2016 |
| Gewicht: | 12,247 kg |
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