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Practical Ethnography
A Guide to Doing Ethnography in the Private Sector
Taschenbuch von Sam Ladner
Sprache: Englisch

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Beschreibung
This book is a robust guide to practicing ethnographic research in the private sector.
This book is a robust guide to practicing ethnographic research in the private sector.
Über den Autor
Sam Ladner, PhD, works as both an academic and a practitioner. A sociologist specializing in the social aspects of technological change, she has published articles in peer-reviewed journals such as Time & Society and The Canadian Journal of Communication. Ladner successfully operated her own research firm, Copernicus Consulting, until recently joining Microsoft as a Senior User Researcher in the Microsoft Office division. She served as a Postdoctoral Fellow at the Ted Rogers School of Information Technology Management at Ryerson University in Toronto, where she also taught qualitative research methods as an adjunct professor. She holds a PhD in sociology from York University, an M.A. in communication from Simon Fraser University, and a Bachelor's of Journalism from University of King's College.
Inhaltsverzeichnis

Chapter 1 Introduction
Chapter 2 Using Theory in Ethnography
Chapter 3 Managing a Private-Sector Ethnography Project
Chapter 4 Ethnographic Tools
Chapter 5 Managing Clients
Chapter 6 Ethical Ethnography
Chapter 7 Sampling
Chapter 8 Fieldwork
Chapter 9 Analysis
Chapter 10 Reporting
Chapter 11 Beyond Ethnography

Details
Erscheinungsjahr: 2014
Fachbereich: Völkerkunde
Produktart: Nachschlagewerke
Rubrik: Völkerkunde
Medium: Taschenbuch
Seiten: 212
Inhalt: Einband - flex.(Paperback)
ISBN-13: 9781611323900
ISBN-10: 1611323908
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Ladner, Sam
Hersteller: Taylor & Francis Ltd (Sales)
Maße: 228 x 151 x 17 mm
Von/Mit: Sam Ladner
Erscheinungsdatum: 15.03.2014
Gewicht: 0,353 kg
preigu-id: 121332449
Über den Autor
Sam Ladner, PhD, works as both an academic and a practitioner. A sociologist specializing in the social aspects of technological change, she has published articles in peer-reviewed journals such as Time & Society and The Canadian Journal of Communication. Ladner successfully operated her own research firm, Copernicus Consulting, until recently joining Microsoft as a Senior User Researcher in the Microsoft Office division. She served as a Postdoctoral Fellow at the Ted Rogers School of Information Technology Management at Ryerson University in Toronto, where she also taught qualitative research methods as an adjunct professor. She holds a PhD in sociology from York University, an M.A. in communication from Simon Fraser University, and a Bachelor's of Journalism from University of King's College.
Inhaltsverzeichnis

Chapter 1 Introduction
Chapter 2 Using Theory in Ethnography
Chapter 3 Managing a Private-Sector Ethnography Project
Chapter 4 Ethnographic Tools
Chapter 5 Managing Clients
Chapter 6 Ethical Ethnography
Chapter 7 Sampling
Chapter 8 Fieldwork
Chapter 9 Analysis
Chapter 10 Reporting
Chapter 11 Beyond Ethnography

Details
Erscheinungsjahr: 2014
Fachbereich: Völkerkunde
Produktart: Nachschlagewerke
Rubrik: Völkerkunde
Medium: Taschenbuch
Seiten: 212
Inhalt: Einband - flex.(Paperback)
ISBN-13: 9781611323900
ISBN-10: 1611323908
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Ladner, Sam
Hersteller: Taylor & Francis Ltd (Sales)
Maße: 228 x 151 x 17 mm
Von/Mit: Sam Ladner
Erscheinungsdatum: 15.03.2014
Gewicht: 0,353 kg
preigu-id: 121332449
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