32,75 €
Versandkostenfrei per Post / DHL
Lieferzeit 1-2 Wochen
A handsome edition of the original 1981 text, this 20th Anniversary Edition makes available to business and marketing professionals--including tens of thousands of Ries and Trout groupies, worldwide--the work that forever changed the way marketing strategy is done. This new edition features commentary from the authors that offers fresh insight into why "positioning" a product in a prospective customer's mind is still the most important strategy in business, and includes numerous examples of campaigns that followed, or didn't follow, Ries and Trout's thinking.
A handsome edition of the original 1981 text, this 20th Anniversary Edition makes available to business and marketing professionals--including tens of thousands of Ries and Trout groupies, worldwide--the work that forever changed the way marketing strategy is done. This new edition features commentary from the authors that offers fresh insight into why "positioning" a product in a prospective customer's mind is still the most important strategy in business, and includes numerous examples of campaigns that followed, or didn't follow, Ries and Trout's thinking.
Chapter 2: The Assault on the Mind.
Chapter 3: Getting Into the Mind.
Chapter 4: Those Little Ladders in Your Head.
Chapter 5: You Can't get There from Here.
Chapter 6: Positioning of a Leader.
Chapter 7: Positioning of a Follower.
Chapter 8: Repositioning the Competition.
Chapter 9: The Power of the Name.
Chapter 10: The No-Name Trap.
Chapter 11: The Free-Ride Trap.
Chapter 12: The Line-Extension Trap.
Chapter 13: When Line Extension Can Work.
Chapter 14: Positioning a Company: Monsanto.
Chapter 15: Positioning a Product: Milk Duds.
Chapter 16: Positioning a Service: Mailgram.
Chapter 17: Positioning a Long Island Bank.
Chapter 18: Positioning the Catholic Church.
Chapter 19: Positioning Yourself & Your Career.
Chapter 20: Six Steps to Success.
Chapter 21: Playing the Positioning Game.
| Erscheinungsjahr: | 2000 |
|---|---|
| Fachbereich: | Werbung & Marketing |
| Genre: | Importe, Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Buch |
| Inhalt: | Gebunden |
| ISBN-13: | 9780071359160 |
| ISBN-10: | 0071359168 |
| UPC: | 639785323570 |
| EAN: | 0639785323570 |
| Sprache: | Englisch |
| Einband: | Gebunden |
| Autor: |
Ries, Al
Trout, Jack |
| Auflage: | 3. Auflage |
| Hersteller: | McGraw-Hill Education - Europe |
| Verantwortliche Person für die EU: | Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de |
| Maße: | 210 x 194 x 25 mm |
| Von/Mit: | Al Ries (u. a.) |
| Erscheinungsdatum: | 16.12.2000 |
| Gewicht: | 0,595 kg |
Ähnliche Produkte
Lieferzeit 1-2 Werktage
Lieferzeit 1-2 Werktage