Portfolio Management for New Products | Buch

Cover: 9780738205144 | Portfolio Management for New Products | Robert G Cooper (u. a.) | Buch

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Sprache: Englisch

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Beschreibung

The definitive guide on how to manage your company's product portfolio for maximum long-term growth-fully updated and expanded.

Über den Autor

Dr. Robert G. Cooper is ISBM Distinguished Research Fellow at Pennsylvania State University and Professor Emeritus at McMaster University in Canada. The author of several books, he is a fellow of the Product Development and Management Association since 1999.

Scott J. Edgett is associate professor of marketing at McMaster University and director of the Product Development Institute. He lives in Ancaster, Ontario.

Elko J. Kleinschmidt is professor of marketing and international business and director of the engineering and management program at McMaster University. He lives in Ancaster, Ontario.

Details

Erscheinungsjahr:	2002
Fachbereich:	Volkswirtschaft
Genre:	Importe , Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Buch
ISBN-13:	9780738205144
ISBN-10:	0738205141
Sprache:	Englisch
Einband:	Gebunden
Autor:	Cooper, Robert G Edgett, Scott J Kleinschmidt, Elko J
Auflage:	2nd edition
Hersteller:	Basic Books
Verantwortliche Person für die EU:	Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße:	237 x 159 x 32 mm
Von/Mit:	Robert G Cooper (u. a.)
Erscheinungsdatum:	04.01.2002
Gewicht:	0,638 kg