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Cover: 9780822353638 | Pink Globalization | Hello Kitty's Trek across the Pacific | Yano
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Pink Globalization
Hello Kitty's Trek across the Pacific
Taschenbuch von Christine R. Yano
Sprache: Englisch

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In Pink Globalization, Christine R. Yano examines the creation and rise of Hello Kitty as a part of Japanese Cute-Cool culture. Yano argues that the international popularity of Hello Kitty is one aspect of what she calls pink globalization-the spread of goods and images labeled cute (kawaii) from Japan to other parts of the industrial world. The concept of pink globalization connects the expansion of Japanese companies to overseas markets, the enhanced distribution of Japanese products, and the rise of Japan's national cool as suggested by the spread of manga and anime. Yano analyzes the changing complex of relations and identities surrounding the global reach of Hello Kitty's cute culture, discussing the responses of both ardent fans and virulent detractors. Through interviews, Yano shows how consumers use this iconic cat to negotiate gender, nostalgia, and national identity. She demonstrates that pink globalization allows the foreign to become familiar as it brings together the intimacy of cute and the distance of cool. Hello Kitty and her entourage of marketers and consumers wink, giddily suggesting innocence, sexuality, irony, sophistication, and even sheer happiness. Yano reveals the edgy power in this wink and the ways it can overturn, or at least challenge, power structures.
In Pink Globalization, Christine R. Yano examines the creation and rise of Hello Kitty as a part of Japanese Cute-Cool culture. Yano argues that the international popularity of Hello Kitty is one aspect of what she calls pink globalization-the spread of goods and images labeled cute (kawaii) from Japan to other parts of the industrial world. The concept of pink globalization connects the expansion of Japanese companies to overseas markets, the enhanced distribution of Japanese products, and the rise of Japan's national cool as suggested by the spread of manga and anime. Yano analyzes the changing complex of relations and identities surrounding the global reach of Hello Kitty's cute culture, discussing the responses of both ardent fans and virulent detractors. Through interviews, Yano shows how consumers use this iconic cat to negotiate gender, nostalgia, and national identity. She demonstrates that pink globalization allows the foreign to become familiar as it brings together the intimacy of cute and the distance of cool. Hello Kitty and her entourage of marketers and consumers wink, giddily suggesting innocence, sexuality, irony, sophistication, and even sheer happiness. Yano reveals the edgy power in this wink and the ways it can overturn, or at least challenge, power structures.
Über den Autor
Christine R. Yano
Inhaltsverzeichnis
Preface and Acknowledgments. Grabbing the Cat by Its Tail, or How the Cat Grabbed Me

Introduction. Kitty-Japan-Global

1. Kitty at Home: Kawaii Culture and the Kyarakuta Business

2. Marketing Global Kitty: Strategies to Sell Friendship and "Happiness"

3. Global Kitty: Here, There, and Nearly Everywhere

4. Kitty Backlash: What's Wrong with Cute?

5. Kitty Subversions: Pink as the New Black

6. Playing with Kitty: Serious Art in Surprising Places

7. Japan's Cute-Cool as Global Wink

Appendix 1. Sanrio and Hello Kitty Timeline

Appendix 2. Artists in Sanrio's Hello Kitty Thirtieth Anniversary Exhibit and Catalogue

Notes

References

Index
Details
Erscheinungsjahr: 2013
Fachbereich: Allgemeines
Rubrik: Sozialwissenschaften
Medium: Taschenbuch
Seiten: 338
Inhalt: Kartoniert / Broschiert
ISBN-13: 9780822353638
ISBN-10: 0822353636
Sprache: Englisch
Ausstattung / Beilage: Paperback
Einband: Kartoniert / Broschiert
Autor: Yano, Christine R.
Hersteller: Duke University Press
Maße: 229 x 152 x 18 mm
Von/Mit: Christine R. Yano
Erscheinungsdatum: 29.04.2013
Gewicht: 0,491 kg
preigu-id: 107539948
Über den Autor
Christine R. Yano
Inhaltsverzeichnis
Preface and Acknowledgments. Grabbing the Cat by Its Tail, or How the Cat Grabbed Me

Introduction. Kitty-Japan-Global

1. Kitty at Home: Kawaii Culture and the Kyarakuta Business

2. Marketing Global Kitty: Strategies to Sell Friendship and "Happiness"

3. Global Kitty: Here, There, and Nearly Everywhere

4. Kitty Backlash: What's Wrong with Cute?

5. Kitty Subversions: Pink as the New Black

6. Playing with Kitty: Serious Art in Surprising Places

7. Japan's Cute-Cool as Global Wink

Appendix 1. Sanrio and Hello Kitty Timeline

Appendix 2. Artists in Sanrio's Hello Kitty Thirtieth Anniversary Exhibit and Catalogue

Notes

References

Index
Details
Erscheinungsjahr: 2013
Fachbereich: Allgemeines
Rubrik: Sozialwissenschaften
Medium: Taschenbuch
Seiten: 338
Inhalt: Kartoniert / Broschiert
ISBN-13: 9780822353638
ISBN-10: 0822353636
Sprache: Englisch
Ausstattung / Beilage: Paperback
Einband: Kartoniert / Broschiert
Autor: Yano, Christine R.
Hersteller: Duke University Press
Maße: 229 x 152 x 18 mm
Von/Mit: Christine R. Yano
Erscheinungsdatum: 29.04.2013
Gewicht: 0,491 kg
preigu-id: 107539948
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