Discusses the theoretical and legal aspects of consumer behaviour

Analyses organisations' strategies to influence consumer behaviour

Provides case studies

Economic and legal aspects of sustainable consumer behaviour.- Expectations for trends in household living standards and different perceptions in selected Central European countries.- Willingness to reduce food choice in favour of sustainable alternatives - the role of government and consumer behaviour.- Harmonised protection of consumer behaviour: the holistic comparative message about its effectiveness and efficiency from legislative and judicial perspectives.- Understanding the cross-cultural specifics of consumer behaviour.- Multidimensional analysis of consumer behaviour on the European digital market.- The black box of consumer behaviour and brand value perception: Case study of the Slovak Republic.- Analysis of consumer behaviour in the networked environment: Case study of the Slovak Republic.- Sustainable consumption behaviour in Poland through a PLS-SEM mode.- Factors influencing consumer behaviour across products and services.- Coffee consumer segmentation - implications forproducers and sellers.- Identification of the reasons why individual consumers purchase dietary supplements.- The behavioural profiles of energy consumers: comparison of the decision tree method and the logit model.- How much might a beer cost in a fancy resort? A possible replication of Thaler's well-known experiment.- Consumer behaviour - implications for business strategy.- Omni-channel retailing strategy and research agenda.- How marketing shapes the behaviour of culture participants.- Determinants of purchasing decisions of restaurant consumers: a case study analysis.- Consumer behaviour and private donations: the effect of marketing communication and the reputation of non-profit organisations.