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Design and Strategy
A Step-by-Step Guide
Taschenbuch von Wanda Grimsgaard
Sprache: Englisch

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Beschreibung
This major practical handbook bridges the gap between strategy and design, presenting a step-by-step design process with a strategic approach and extensive methods for innovation, strategy development, design methodology and problem solving.
This major practical handbook bridges the gap between strategy and design, presenting a step-by-step design process with a strategic approach and extensive methods for innovation, strategy development, design methodology and problem solving.
Über den Autor

Wanda Grimsgaard is Professor of Visual Communication at the University of South-Eastern Norway, USN Business School.

Inhaltsverzeichnis

Introduction How does the book work? What is design? Phase 1 Initiation 1.1 Initial preparations 1.2 Project brief 1.3 Initial meeting 1.4 Initial workshop 1.5 Project description 1.6 Progress schedule 1.7 Price quotation 1.8 Contract 1.9 Team collaboration Phase 2 Insight 2.1 Understanding the company 2.2 Situational study 2.3 Problem statement 2.4 Method selection 2.5 Research process 2.6 Research 2.7 Analyses 2.8 Mapping 2.9 Testing and measuring Phase 3 Strategy 3.1 Strategy development 3.2 Overall strategy 3.3 Goals and sub-goals 3.4 Business strategy 3.5 Business model 3.6 Market strategy 3.7 Brand strategy 3.8 Communication strategy 3.9 Design strategy Phase 4 Design 4.1 Design brief 4.2 Strategy>

Details
Erscheinungsjahr: 2022
Genre: Kunst
Rubrik: Kunst & Musik
Thema: Allgemeine Kunst
Medium: Taschenbuch
Seiten: 650
Inhalt: Einband - flex.(Paperback)
ISBN-13: 9781032122915
ISBN-10: 1032122919
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Grimsgaard, Wanda
Hersteller: Taylor & Francis Ltd
Maße: 246 x 177 x 40 mm
Von/Mit: Wanda Grimsgaard
Erscheinungsdatum: 14.12.2022
Gewicht: 1,176 kg
preigu-id: 122556819
Über den Autor

Wanda Grimsgaard is Professor of Visual Communication at the University of South-Eastern Norway, USN Business School.

Inhaltsverzeichnis

Introduction How does the book work? What is design? Phase 1 Initiation 1.1 Initial preparations 1.2 Project brief 1.3 Initial meeting 1.4 Initial workshop 1.5 Project description 1.6 Progress schedule 1.7 Price quotation 1.8 Contract 1.9 Team collaboration Phase 2 Insight 2.1 Understanding the company 2.2 Situational study 2.3 Problem statement 2.4 Method selection 2.5 Research process 2.6 Research 2.7 Analyses 2.8 Mapping 2.9 Testing and measuring Phase 3 Strategy 3.1 Strategy development 3.2 Overall strategy 3.3 Goals and sub-goals 3.4 Business strategy 3.5 Business model 3.6 Market strategy 3.7 Brand strategy 3.8 Communication strategy 3.9 Design strategy Phase 4 Design 4.1 Design brief 4.2 Strategy>

Details
Erscheinungsjahr: 2022
Genre: Kunst
Rubrik: Kunst & Musik
Thema: Allgemeine Kunst
Medium: Taschenbuch
Seiten: 650
Inhalt: Einband - flex.(Paperback)
ISBN-13: 9781032122915
ISBN-10: 1032122919
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Grimsgaard, Wanda
Hersteller: Taylor & Francis Ltd
Maße: 246 x 177 x 40 mm
Von/Mit: Wanda Grimsgaard
Erscheinungsdatum: 14.12.2022
Gewicht: 1,176 kg
preigu-id: 122556819
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