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Project developers need to understand how users approach their products from the product¿s infancy, and regardless of what the product might be. Developers should be able to describe the user of the product via vivid depictions, as if they ¿ with their different attitudes, desires and habits ¿ were already using the product. In doing so they can more clearly formulate how to turn the product's potential into reality.
Based on 20 years¿ experience in solving problems for businesses and 15 years of research, currently at the IT University of Copenhagen, Lene Nielsen is Denmark¿s leading expert in the persona method. She has a PhD in personas and scenarios, and through her research and practical experiences has developed her own approach to the method ¿ 10 Steps to Personas. This second edition of Personas ¿ User Focused Design presents a step-by-step methodology of personas which will be of interest to developers of IT, communications solutions and innovative products. This book also includes three new chapters and considerable expansion on the material in the first edition.
Project developers need to understand how users approach their products from the product¿s infancy, and regardless of what the product might be. Developers should be able to describe the user of the product via vivid depictions, as if they ¿ with their different attitudes, desires and habits ¿ were already using the product. In doing so they can more clearly formulate how to turn the product's potential into reality.
Based on 20 years¿ experience in solving problems for businesses and 15 years of research, currently at the IT University of Copenhagen, Lene Nielsen is Denmark¿s leading expert in the persona method. She has a PhD in personas and scenarios, and through her research and practical experiences has developed her own approach to the method ¿ 10 Steps to Personas. This second edition of Personas ¿ User Focused Design presents a step-by-step methodology of personas which will be of interest to developers of IT, communications solutions and innovative products. This book also includes three new chapters and considerable expansion on the material in the first edition.
Based on 20 years of research in Personas and written by the leading expert in this field
Provides guidelines and templates to write personas and scenarios
Contains numerous cases and material from industrial projects
Introduction - Stories About Users.- A Slice of the World.- Finding the Connections.- Persona Writing.- Personas in Use.- Making Your Personas Live.- Going Global - International Personas.- Automatic Persona Generation for Online Content Creators: Conceptual Rationale and a Research Agenda.- Benefits and Challenges of Personas.
| Erscheinungsjahr: | 2019 |
|---|---|
| Fachbereich: | Betriebssysteme & Benutzeroberflächen |
| Genre: | Informatik |
| Rubrik: | Naturwissenschaften & Technik |
| Medium: | Buch |
| Reihe: | Human¿Computer Interaction Series |
| Inhalt: |
ix
170 S. 13 s/w Illustr. 34 farbige Illustr. 170 p. 47 illus. 34 illus. in color. |
| ISBN-13: | 9781447174264 |
| ISBN-10: | 1447174267 |
| Sprache: | Englisch |
| Herstellernummer: | 978-1-4471-7426-4 |
| Ausstattung / Beilage: | HC runder Rücken kaschiert |
| Einband: | Gebunden |
| Autor: | Nielsen, Lene |
| Auflage: | 2nd ed. 2019 |
| Hersteller: |
Springer London
Springer-Verlag London Ltd. Human¿Computer Interaction Series |
| Maße: | 241 x 160 x 15 mm |
| Von/Mit: | Lene Nielsen |
| Erscheinungsdatum: | 01.03.2019 |
| Gewicht: | 0,474 kg |
Based on 20 years of research in Personas and written by the leading expert in this field
Provides guidelines and templates to write personas and scenarios
Contains numerous cases and material from industrial projects
Introduction - Stories About Users.- A Slice of the World.- Finding the Connections.- Persona Writing.- Personas in Use.- Making Your Personas Live.- Going Global - International Personas.- Automatic Persona Generation for Online Content Creators: Conceptual Rationale and a Research Agenda.- Benefits and Challenges of Personas.
| Erscheinungsjahr: | 2019 |
|---|---|
| Fachbereich: | Betriebssysteme & Benutzeroberflächen |
| Genre: | Informatik |
| Rubrik: | Naturwissenschaften & Technik |
| Medium: | Buch |
| Reihe: | Human¿Computer Interaction Series |
| Inhalt: |
ix
170 S. 13 s/w Illustr. 34 farbige Illustr. 170 p. 47 illus. 34 illus. in color. |
| ISBN-13: | 9781447174264 |
| ISBN-10: | 1447174267 |
| Sprache: | Englisch |
| Herstellernummer: | 978-1-4471-7426-4 |
| Ausstattung / Beilage: | HC runder Rücken kaschiert |
| Einband: | Gebunden |
| Autor: | Nielsen, Lene |
| Auflage: | 2nd ed. 2019 |
| Hersteller: |
Springer London
Springer-Verlag London Ltd. Human¿Computer Interaction Series |
| Maße: | 241 x 160 x 15 mm |
| Von/Mit: | Lene Nielsen |
| Erscheinungsdatum: | 01.03.2019 |
| Gewicht: | 0,474 kg |
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