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The premise of this book is the need to understand how people "behave"; their habits, motivators and drivers, as a critical way to better understand what a great customer experience for your audience looks like, facilitating better design decisions. The book will lead you from understanding behavior, to extracting customer insights that can launch you into the design of something that makes a difference to people's lives - all presented in a fun, practical and non-academic way.
The premise of this book is the need to understand how people "behave"; their habits, motivators and drivers, as a critical way to better understand what a great customer experience for your audience looks like, facilitating better design decisions. The book will lead you from understanding behavior, to extracting customer insights that can launch you into the design of something that makes a difference to people's lives - all presented in a fun, practical and non-academic way.
Jodie Moule is co-founder & director of Symplicit, an experience design consultancy based in Australia that focuses on research, strategy and design services. Her background as a psychologist means understanding human behavior is a core philosophy, and she has a passion for helping clients to see their brands through the eyes of their customers. She is also interested in how to combine this understanding of human behavior with good design thinking, to influence the way businesses approach the design of their products, systems and processes.
| Erscheinungsjahr: | 2012 |
|---|---|
| Fachbereich: | Datenkommunikation, Netze & Mailboxen |
| Genre: | Informatik |
| Rubrik: | Naturwissenschaften & Technik |
| Medium: | Taschenbuch |
| ISBN-13: | 9780987153098 |
| ISBN-10: | 0987153099 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: | Moule, Jodie |
| Hersteller: | Sitepoint |
| Maße: | 236 x 182 x 18 mm |
| Von/Mit: | Jodie Moule |
| Erscheinungsdatum: | 06.11.2012 |
| Gewicht: | 0,46 kg |
Jodie Moule is co-founder & director of Symplicit, an experience design consultancy based in Australia that focuses on research, strategy and design services. Her background as a psychologist means understanding human behavior is a core philosophy, and she has a passion for helping clients to see their brands through the eyes of their customers. She is also interested in how to combine this understanding of human behavior with good design thinking, to influence the way businesses approach the design of their products, systems and processes.
| Erscheinungsjahr: | 2012 |
|---|---|
| Fachbereich: | Datenkommunikation, Netze & Mailboxen |
| Genre: | Informatik |
| Rubrik: | Naturwissenschaften & Technik |
| Medium: | Taschenbuch |
| ISBN-13: | 9780987153098 |
| ISBN-10: | 0987153099 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: | Moule, Jodie |
| Hersteller: | Sitepoint |
| Maße: | 236 x 182 x 18 mm |
| Von/Mit: | Jodie Moule |
| Erscheinungsdatum: | 06.11.2012 |
| Gewicht: | 0,46 kg |
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