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The thematic structure enables students to build on the skills and knowledge gained in previous study, preparing them for their next steps in employment or higher level education, whilst international, real-life case studies enhance students' understanding of current business practice.
Furthermore, this book offers exam preparation support across a range of assessment styles, building the skills required to evaluate business behaviour and to examine and interpret the quantitative and qualitative data relevant to business decision making.
The thematic structure enables students to build on the skills and knowledge gained in previous study, preparing them for their next steps in employment or higher level education, whilst international, real-life case studies enhance students' understanding of current business practice.
Furthermore, this book offers exam preparation support across a range of assessment styles, building the skills required to evaluate business behaviour and to examine and interpret the quantitative and qualitative data relevant to business decision making.
- How to use this book
- 1 Mission, objectives and strategy
- 2 Analysing the existing internal position of a business
- 3 Analysing the industry environment
- 4 Analysing the external environment to assess opportunities and threats: political and lega
- 5 Analysing the external environment to assess opportunities and threats: economic c
- 6 Social, technological and environmental change
- 7 Investment appraisal
- 8 Choosing strategic direction
- 9 Strategic methods: how to pursue strategies
- 10 Managing strategic change
- Glossary
- Answers
- Index
| Erscheinungsjahr: | 2019 |
|---|---|
| Fachbereich: | Betriebswirtschaft |
| Genre: | Importe, Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Inhalt: | Kartoniert / Broschiert |
| ISBN-13: | 9780198445470 |
| ISBN-10: | 0198445474 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: | Gillespie, Andrew |
| Hersteller: | Oxford University Press |
| Verantwortliche Person für die EU: | Deutsche Bibelgesellschaft, Postfach:81 03 40, D-70567 Stuttgart, vertrieb@dbg.de |
| Maße: | 261 x 193 x 11 mm |
| Von/Mit: | Andrew Gillespie |
| Erscheinungsdatum: | 11.07.2019 |
| Gewicht: | 0,426 kg |
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