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The authors provide a structured and comprehensive overview of the most important tools for identifying new growth opportunities. They distinguish between company-related, market-related and environment-related approaches, incorporate numerous practical examples and provide application-oriented assistance with these tools.
The second edition of the book incorporates the latest research findings, some examples have been updated and supplemented, and the book has been expanded to include practical application tasks for teaching and practical workshops.
The authors provide a structured and comprehensive overview of the most important tools for identifying new growth opportunities. They distinguish between company-related, market-related and environment-related approaches, incorporate numerous practical examples and provide application-oriented assistance with these tools.
The second edition of the book incorporates the latest research findings, some examples have been updated and supplemented, and the book has been expanded to include practical application tasks for teaching and practical workshops.
Prof. Dr. Andreas Engelen holds the Chair of Business Administration, in particular Management, at Heinrich Heine University in Düsseldorf. In recent years, he has published several studies on entrepreneurial/innovation-oriented management in international and national journals.
Prof. Dr. Monika Engelen is Professor of Business Administration, especially Marketing, at the TH Köln. She worked for several years as a management consultant at McKinsey & Co. and currently supervises start-up projects from idea generation to realisation as the entrepreneurship representative of her faculty.
Dr. Clara von Gagern did her doctorate as a research assistant at the Chair of Corporate Management on the topic of opportunity recognition. She advises companies on their (digital) strategies.
First comprehensive presentation of the different tools for uncovering innovative growth opportunities
Evaluation of research to systematically uncover new innovative ideas
Practical preparation of the various tools with a large number of practical examples
Erscheinungsjahr: | 2023 |
---|---|
Fachbereich: | Management |
Genre: | Wirtschaft |
Rubrik: | Recht & Wirtschaft |
Medium: | Taschenbuch |
Seiten: | 280 |
Inhalt: |
xiii
266 S. 97 s/w Illustr. 266 p. 97 illus. |
ISBN-13: | 9783658398101 |
ISBN-10: | 3658398108 |
Sprache: | Englisch |
Ausstattung / Beilage: | Paperback |
Einband: | Kartoniert / Broschiert |
Autor: |
Engelen, Andreas
Engelen, Monika Gagern, Clara von |
Auflage: | 1st ed. 2023 |
Hersteller: |
Springer Fachmedien Wiesbaden
Springer Fachmedien Wiesbaden GmbH |
Maße: | 240 x 168 x 16 mm |
Von/Mit: | Andreas Engelen (u. a.) |
Erscheinungsdatum: | 24.03.2023 |
Gewicht: | 0,475 kg |
Prof. Dr. Andreas Engelen holds the Chair of Business Administration, in particular Management, at Heinrich Heine University in Düsseldorf. In recent years, he has published several studies on entrepreneurial/innovation-oriented management in international and national journals.
Prof. Dr. Monika Engelen is Professor of Business Administration, especially Marketing, at the TH Köln. She worked for several years as a management consultant at McKinsey & Co. and currently supervises start-up projects from idea generation to realisation as the entrepreneurship representative of her faculty.
Dr. Clara von Gagern did her doctorate as a research assistant at the Chair of Corporate Management on the topic of opportunity recognition. She advises companies on their (digital) strategies.
First comprehensive presentation of the different tools for uncovering innovative growth opportunities
Evaluation of research to systematically uncover new innovative ideas
Practical preparation of the various tools with a large number of practical examples
Erscheinungsjahr: | 2023 |
---|---|
Fachbereich: | Management |
Genre: | Wirtschaft |
Rubrik: | Recht & Wirtschaft |
Medium: | Taschenbuch |
Seiten: | 280 |
Inhalt: |
xiii
266 S. 97 s/w Illustr. 266 p. 97 illus. |
ISBN-13: | 9783658398101 |
ISBN-10: | 3658398108 |
Sprache: | Englisch |
Ausstattung / Beilage: | Paperback |
Einband: | Kartoniert / Broschiert |
Autor: |
Engelen, Andreas
Engelen, Monika Gagern, Clara von |
Auflage: | 1st ed. 2023 |
Hersteller: |
Springer Fachmedien Wiesbaden
Springer Fachmedien Wiesbaden GmbH |
Maße: | 240 x 168 x 16 mm |
Von/Mit: | Andreas Engelen (u. a.) |
Erscheinungsdatum: | 24.03.2023 |
Gewicht: | 0,475 kg |