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Cover: 9783838335759 | Online Airline Ticket Sales | The facts and the hype | Maravanyika
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Online Airline Ticket Sales
The facts and the hype
Taschenbuch von Dennis Maravanyika
Sprache: Englisch

66,40 €*

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Lieferzeit 4-7 Werktage

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Beschreibung
The general direction of traditional aviation literature in the past decade has been that there is "disintermediation" in the passenger airline industry as carriers cut out intermediaries, such as travel agents and Global Distribution Systems, and sell tickets directly to customers through the Internet. The claim is largely based on experiences in North America, Europe and to some extent Asia, regions with demonstrated electronic readiness and electronic culture. However, this empirical work has established that instead of "disintermediation" the number intermediaries in air travel have increased through the emergence of Internet-based platforms. It has also been found that in regions with low electronic readiness and low electronic culture the Internet has had little or no impact on business. Since airline ticket sales have been held out as leading the online sales revolution, this book provides new and interesting reading for anyone with an interest in airline marketing and the development of online sales.
The general direction of traditional aviation literature in the past decade has been that there is "disintermediation" in the passenger airline industry as carriers cut out intermediaries, such as travel agents and Global Distribution Systems, and sell tickets directly to customers through the Internet. The claim is largely based on experiences in North America, Europe and to some extent Asia, regions with demonstrated electronic readiness and electronic culture. However, this empirical work has established that instead of "disintermediation" the number intermediaries in air travel have increased through the emergence of Internet-based platforms. It has also been found that in regions with low electronic readiness and low electronic culture the Internet has had little or no impact on business. Since airline ticket sales have been held out as leading the online sales revolution, this book provides new and interesting reading for anyone with an interest in airline marketing and the development of online sales.
Über den Autor
Dennis Maravanyika, BA (Econ), MBA, PhD. Studied Business Economics at University of Paisley (Scotland). Obtained MBA at University of Durham and PhD at Nottingham Trent University. Has over 20 years experience in senior management. Currently Marketing Director at Dunlop Zimbabwe. He is also a part-time MBA lecturer at the University of Zimbabwe.
Details
Erscheinungsjahr: 2009
Fachbereich: Raumfahrttechnik
Genre: Technik
Rubrik: Naturwissenschaften & Technik
Medium: Taschenbuch
Inhalt: 316 S.
ISBN-13: 9783838335759
ISBN-10: 3838335759
Sprache: Englisch
Ausstattung / Beilage: Paperback
Einband: Kartoniert / Broschiert
Autor: Maravanyika, Dennis
Hersteller: LAP LAMBERT Academic Publishing
Maße: 220 x 150 x 20 mm
Von/Mit: Dennis Maravanyika
Erscheinungsdatum: 30.12.2009
Gewicht: 0,489 kg
Artikel-ID: 101221393
Über den Autor
Dennis Maravanyika, BA (Econ), MBA, PhD. Studied Business Economics at University of Paisley (Scotland). Obtained MBA at University of Durham and PhD at Nottingham Trent University. Has over 20 years experience in senior management. Currently Marketing Director at Dunlop Zimbabwe. He is also a part-time MBA lecturer at the University of Zimbabwe.
Details
Erscheinungsjahr: 2009
Fachbereich: Raumfahrttechnik
Genre: Technik
Rubrik: Naturwissenschaften & Technik
Medium: Taschenbuch
Inhalt: 316 S.
ISBN-13: 9783838335759
ISBN-10: 3838335759
Sprache: Englisch
Ausstattung / Beilage: Paperback
Einband: Kartoniert / Broschiert
Autor: Maravanyika, Dennis
Hersteller: LAP LAMBERT Academic Publishing
Maße: 220 x 150 x 20 mm
Von/Mit: Dennis Maravanyika
Erscheinungsdatum: 30.12.2009
Gewicht: 0,489 kg
Artikel-ID: 101221393
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