Am 21. Juni 2010 sind zehn Stars der internationalen Fotografenszene an zehn verschiedenen Orten unterwegs und fotografieren völlig frei, ohne thematische Vorgabe oder inhaltliche Gemeinsamkeit. Die an diesem Tag entstandenen Arbeiten werden in kleinen monographischen Büchern gesammelt in einem Schuber veröffentlicht.
Dieses bibliophile Sammlerstück beinhaltet damit die neusten Arbeiten der aktuellen Stars der Fotografenszene und zeigt ausschließlich bisher unveröffentlichtes Bildmaterial.

"At Paris Photo in November last year I talked to Gerry Badger about "print on demand" publishing and how it was possible to make a book in a day. From that conversation came the idea of getting a group of photographers together to all shoot a book in a day.
John Gossage came on board, so did Martin Parr, Jessica Backhaus, Eva Maria Ocherbauer and Rob Hornstra who were all at Paris Photo. Publisher Klaus Kehrer of Kehrer Verlag in Heidelberg liked the idea and agreed to publish a set of individual photobooks.
The idea gestated into 2010 and was again talked about in May at the Kassel Photobook Festival. Alec Soth joined the group and so did Rinko Kawauchi who were both at Kassel. A last and final participant was Todd Hido."
Harvey Benge