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Beschreibung
If you want to go in one direction, the best route may involve going in another. This is the concept of 'obliquity': paradoxical as it sounds, many goals are more likely to be achieved when pursued indirectly. The richest men and women are not the most materialistic; the happiest people are not necessarily those who focus on happiness, and the most profitable companies are not always the most profit-oriented as the recent financial crisis showed us. John Kay applies his provocative, universal theory to everything from international business to town planning and from football to managing forest fire.
If you want to go in one direction, the best route may involve going in another. This is the concept of 'obliquity': paradoxical as it sounds, many goals are more likely to be achieved when pursued indirectly. The richest men and women are not the most materialistic; the happiest people are not necessarily those who focus on happiness, and the most profitable companies are not always the most profit-oriented as the recent financial crisis showed us. John Kay applies his provocative, universal theory to everything from international business to town planning and from football to managing forest fire.
Über den Autor
Sir John Kay is one of Britain's leading economists. A Fellow of the British Academy and Royal Society of Edinburgh, he was the founding dean of the Oxford Business School and has held chairs at London Business School and LSE. He is a winner of the Senior Wincott Award for Financial Journalism for his Financial Times columns. Other People's Money won the Saltire Prize and was shortlisted for the Orwell Prize for Political Writing. His other books include Obliquity, The Long and Short of It, Greed is Dead and Radical Uncertainty.
Details
Erscheinungsjahr: 2011
Genre: Importe
Rubrik: Ratgeber
Thema: Lebensführung allgemein
Medium: Taschenbuch
Inhalt: 210 S.
ISBN-13: 9781846682896
ISBN-10: 1846682894
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Kay, John
Illustrator: Bailey, Ellen
Auflage: Main
Hersteller: Profile Books Ltd
Verantwortliche Person für die EU: Petersen Buchimport GmbH, Vertrieb, Weidestr. 122a, D-22083 Hamburg, gpsr@petersen-buchimport.com
Maße: 199 x 128 x 22 mm
Von/Mit: John Kay
Erscheinungsdatum: 03.02.2011
Gewicht: 0,182 kg
Artikel-ID: 107248738

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