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Cover: 9780691178707 | Not Born Yesterday | The Science of Who We Trust and What We Believe
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Not Born Yesterday
The Science of Who We Trust and What We Believe
Buch von Hugo Mercier
Sprache: Englisch

34,40 €*

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Beschreibung
Not Born Yesterday explains how we decide who we can trust and what we should believe--and argues that we're pretty good at making these decisions. In this lively and provocative book, Hugo Mercier demonstrates how virtually all attempts at mass persuasion--whether by religious leaders, politicians, or advertisers--fail miserably. Drawing on recent findings from political science and other fields ranging from history to anthropology, Mercier shows that the narrative of widespread gullibility, in which a credulous public is easily misled by demagogues and charlatans, is simply wrong. Why is mass persuasion so difficult? Mercier uses the latest findings from experimental psychology to show how each of us is endowed with sophisticated cognitive mechanisms of open vigilance. Computing a variety of cues, these mechanisms enable us to be on guard against harmful beliefs, while being open enough to change our minds when presented with the right evidence. Even failures--when we accept false confessions, spread wild rumors, or fall for quack medicine--are better explained as bugs in otherwise well-functioning cognitive mechanisms than as symptoms of general gullibility.
Not Born Yesterday explains how we decide who we can trust and what we should believe--and argues that we're pretty good at making these decisions. In this lively and provocative book, Hugo Mercier demonstrates how virtually all attempts at mass persuasion--whether by religious leaders, politicians, or advertisers--fail miserably. Drawing on recent findings from political science and other fields ranging from history to anthropology, Mercier shows that the narrative of widespread gullibility, in which a credulous public is easily misled by demagogues and charlatans, is simply wrong. Why is mass persuasion so difficult? Mercier uses the latest findings from experimental psychology to show how each of us is endowed with sophisticated cognitive mechanisms of open vigilance. Computing a variety of cues, these mechanisms enable us to be on guard against harmful beliefs, while being open enough to change our minds when presented with the right evidence. Even failures--when we accept false confessions, spread wild rumors, or fall for quack medicine--are better explained as bugs in otherwise well-functioning cognitive mechanisms than as symptoms of general gullibility.
Über den Autor
Hugo Mercier is a cognitive scientist at the Jean Nicod Institute in Paris and the coauthor of The Enigma of Reason. He lives in Nantes, France. Twitter [...]
Details
Erscheinungsjahr: 2020
Fachbereich: Grundlagen (Methodik & Statistik)
Genre: Psychologie
Rubrik: Geisteswissenschaften
Medium: Buch
Seiten: 384
Inhalt: Gebunden
ISBN-13: 9780691178707
ISBN-10: 0691178704
Sprache: Englisch
Einband: Gebunden
Autor: Mercier, Hugo
Hersteller: Princeton University Press
Maße: 223 x 144 x 35 mm
Von/Mit: Hugo Mercier
Erscheinungsdatum: 28.01.2020
Gewicht: 0,66 kg
preigu-id: 121094909
Über den Autor
Hugo Mercier is a cognitive scientist at the Jean Nicod Institute in Paris and the coauthor of The Enigma of Reason. He lives in Nantes, France. Twitter [...]
Details
Erscheinungsjahr: 2020
Fachbereich: Grundlagen (Methodik & Statistik)
Genre: Psychologie
Rubrik: Geisteswissenschaften
Medium: Buch
Seiten: 384
Inhalt: Gebunden
ISBN-13: 9780691178707
ISBN-10: 0691178704
Sprache: Englisch
Einband: Gebunden
Autor: Mercier, Hugo
Hersteller: Princeton University Press
Maße: 223 x 144 x 35 mm
Von/Mit: Hugo Mercier
Erscheinungsdatum: 28.01.2020
Gewicht: 0,66 kg
preigu-id: 121094909
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