What does it really take to get productivity from people, and by doing so, maximum profits for your business?

Giving a nod to Jeff Bezos, Steve Jobs, Walt Disney, and other highly successful managers, millionaire maker Dan S. Kennedy delivers the answer.
Dismissing the traditional, yet ineffective, textbook methods for leadership and management (that likely led you here), Kennedy presents a straightforward assessment of the real relationship between employers and their employees, and dares you to take action. Coached by Kennedy, master results-driven strategies to help you gain iron-fisted control, act in your best interests, and get the results you demand, with a cooperative, high-performing team.

Discover how to:
Hire profitable employeesand learn why fewer can be better
Start paying for performance, not for showing up
Establish the best standards for your businesswhen good enough is enough
Implement the Speed Imperative: compress the time between ideas and actions to maximize profits
Hold productive meetings (the best meeting may be no meeting)
Manage the sales processthe biggest instant improvement (make more $ now!)
Take a serious look at the new fun mandate: Is a happy workplace a productive workplace?
Implement the new, rational model for profitable productivity (hint: it’s not leadership)
Detect activity masquerading as accomplishment (hint: one produces profits and one doesn't)
Manage the most powerful force for good or evil: word of mouth