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New Food Product Development
From Concept to Marketplace, Third Edition
Buch von Gordon W. Fuller
Sprache: Englisch

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Beschreibung

This new edition of a bestselling text in food product development provides a comprehensive overview of the new food product development process. Stages of development are described in detail, beginning with sources of ideas, then moving through development, final screening, and introduction into the marketplace. The author outlines ways a company can organize for new product development and utilize available resources. He focuses on the roles, functions, and interactions of the members of the food product development team as well as other company departments and outside resources.

This new edition of a bestselling text in food product development provides a comprehensive overview of the new food product development process. Stages of development are described in detail, beginning with sources of ideas, then moving through development, final screening, and introduction into the marketplace. The author outlines ways a company can organize for new product development and utilize available resources. He focuses on the roles, functions, and interactions of the members of the food product development team as well as other company departments and outside resources.

Über den Autor
Gordon W. Fuller
Inhaltsverzeichnis

What Is New Food Product Development? The New Product Development Team: Company Organization and Its Influence on New Product Development. What Are the Sources for New Product Ideas? Strategy and the Strategists. The Tacticians: Their Influence in Product Development. The Legal Department: Protecting the Company-Its Name, Goodwill, and Image. Quality Control: Protecting the Consumer, the Product, and the Company. Going to Market: Success or Failure? Why Farm Out New Product Development? New Food Product Development in the Food Service Industry. Product Development in the Food Additive and Food Ingredient Industries. Dancing but Uncertain of the Music. References. Index.

Details
Erscheinungsjahr: 2011
Fachbereich: Chemische Technik
Genre: Technik
Rubrik: Naturwissenschaften & Technik
Medium: Buch
Seiten: 508
Inhalt: Einband - fest (Hardcover)
ISBN-13: 9781439818640
ISBN-10: 1439818649
Sprache: Englisch
Einband: Gebunden
Autor: Fuller, Gordon W.
Hersteller: Taylor & Francis Inc
Maße: 240 x 156 x 29 mm
Von/Mit: Gordon W. Fuller
Erscheinungsdatum: 18.01.2011
Gewicht: 0,862 kg
preigu-id: 125851785
Über den Autor
Gordon W. Fuller
Inhaltsverzeichnis

What Is New Food Product Development? The New Product Development Team: Company Organization and Its Influence on New Product Development. What Are the Sources for New Product Ideas? Strategy and the Strategists. The Tacticians: Their Influence in Product Development. The Legal Department: Protecting the Company-Its Name, Goodwill, and Image. Quality Control: Protecting the Consumer, the Product, and the Company. Going to Market: Success or Failure? Why Farm Out New Product Development? New Food Product Development in the Food Service Industry. Product Development in the Food Additive and Food Ingredient Industries. Dancing but Uncertain of the Music. References. Index.

Details
Erscheinungsjahr: 2011
Fachbereich: Chemische Technik
Genre: Technik
Rubrik: Naturwissenschaften & Technik
Medium: Buch
Seiten: 508
Inhalt: Einband - fest (Hardcover)
ISBN-13: 9781439818640
ISBN-10: 1439818649
Sprache: Englisch
Einband: Gebunden
Autor: Fuller, Gordon W.
Hersteller: Taylor & Francis Inc
Maße: 240 x 156 x 29 mm
Von/Mit: Gordon W. Fuller
Erscheinungsdatum: 18.01.2011
Gewicht: 0,862 kg
preigu-id: 125851785
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