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Cover: 9783662568606 | Neuroeconomics | Christian Montag (u. a.) | Taschenbuch | Paperback
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Neuroeconomics
Taschenbuch von Christian Montag (u. a.)
Sprache: Englisch

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Beschreibung
This book represents one of the cornerstones of the series Studies in Neuroscience, Psychology and Behavioral Economics. It is divided into eight sections, starting with an introduction to neuroeconomics followed by an overview of frequently applied experimental paradigms (games) in neuroeconomics research. Furthermore, it addresses the molecular basis of human decision making, environmental/situational factors and social contexts influencing human decision making, as well as translational and developmental/clinical approaches to neuroeconomics. In closing, a paper on neuro-marketing demonstrates how knowledge from neuroeconomics research can be applied in ¿real life.¿ Culminating in an extensive methods section, in which eight different neuroscience techniques are introduced, the book offers an essential resource for researchers and practitioners, and may also be beneficial for graduate students.
This book represents one of the cornerstones of the series Studies in Neuroscience, Psychology and Behavioral Economics. It is divided into eight sections, starting with an introduction to neuroeconomics followed by an overview of frequently applied experimental paradigms (games) in neuroeconomics research. Furthermore, it addresses the molecular basis of human decision making, environmental/situational factors and social contexts influencing human decision making, as well as translational and developmental/clinical approaches to neuroeconomics. In closing, a paper on neuro-marketing demonstrates how knowledge from neuroeconomics research can be applied in ¿real life.¿ Culminating in an extensive methods section, in which eight different neuroscience techniques are introduced, the book offers an essential resource for researchers and practitioners, and may also be beneficial for graduate students.
Zusammenfassung

Combines a scholarly introduction with state-of-the-art research in neuroeconomics

Presents important paradigms and research methods

Includes in-depth review of empirical findings

Addresses researchers, practitioners as well as graduate students

Includes supplementary material: [...]

Inhaltsverzeichnis
Introduction into the Field of Neuroeconomics.- Historical Aspects of Neuroeconomics.- Game Theory and Human Decision Making.- Paradigms in Neuroeconomics.- Human Decision Making and the Brain: Structure and Functionality of the Central Nervous System.- Methods in Neuroeconomics.- Hormones.- Genetics.- Empirical Findings in Neuroeconomics ¿ State of the Art.- Loss Aversion.- Trust.- Risk.- Impulsivity.- Dictator game.- Ultimatum Game.- Third Party Punishment.- Decision Making under Ambiguity.- Altruism.- Pathological Decision Making.
Details
Erscheinungsjahr: 2018
Fachbereich: Theoretische Psychologie
Genre: Psychologie
Rubrik: Geisteswissenschaften
Medium: Taschenbuch
Seiten: 524
Reihe: Studies in Neuroscience, Psychology and Behavioral Economics
Inhalt: xi
511 S.
34 s/w Illustr.
54 farbige Illustr.
511 p. 88 illus.
54 illus. in color.
ISBN-13: 9783662568606
ISBN-10: 3662568608
Sprache: Englisch
Ausstattung / Beilage: Paperback
Einband: Kartoniert / Broschiert
Redaktion: Montag, Christian
Reuter, Martin
Herausgeber: Martin Reuter/Christian Montag
Auflage: Softcover reprint of the original 1st ed. 2016
Hersteller: Springer-Verlag GmbH
Springer Berlin Heidelberg
Studies in Neuroscience, Psychology and Behavioral Economics
Maße: 235 x 155 x 29 mm
Von/Mit: Christian Montag (u. a.)
Erscheinungsdatum: 16.06.2018
Gewicht: 0,785 kg
preigu-id: 114228135
Zusammenfassung

Combines a scholarly introduction with state-of-the-art research in neuroeconomics

Presents important paradigms and research methods

Includes in-depth review of empirical findings

Addresses researchers, practitioners as well as graduate students

Includes supplementary material: [...]

Inhaltsverzeichnis
Introduction into the Field of Neuroeconomics.- Historical Aspects of Neuroeconomics.- Game Theory and Human Decision Making.- Paradigms in Neuroeconomics.- Human Decision Making and the Brain: Structure and Functionality of the Central Nervous System.- Methods in Neuroeconomics.- Hormones.- Genetics.- Empirical Findings in Neuroeconomics ¿ State of the Art.- Loss Aversion.- Trust.- Risk.- Impulsivity.- Dictator game.- Ultimatum Game.- Third Party Punishment.- Decision Making under Ambiguity.- Altruism.- Pathological Decision Making.
Details
Erscheinungsjahr: 2018
Fachbereich: Theoretische Psychologie
Genre: Psychologie
Rubrik: Geisteswissenschaften
Medium: Taschenbuch
Seiten: 524
Reihe: Studies in Neuroscience, Psychology and Behavioral Economics
Inhalt: xi
511 S.
34 s/w Illustr.
54 farbige Illustr.
511 p. 88 illus.
54 illus. in color.
ISBN-13: 9783662568606
ISBN-10: 3662568608
Sprache: Englisch
Ausstattung / Beilage: Paperback
Einband: Kartoniert / Broschiert
Redaktion: Montag, Christian
Reuter, Martin
Herausgeber: Martin Reuter/Christian Montag
Auflage: Softcover reprint of the original 1st ed. 2016
Hersteller: Springer-Verlag GmbH
Springer Berlin Heidelberg
Studies in Neuroscience, Psychology and Behavioral Economics
Maße: 235 x 155 x 29 mm
Von/Mit: Christian Montag (u. a.)
Erscheinungsdatum: 16.06.2018
Gewicht: 0,785 kg
preigu-id: 114228135
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