Darren Bridger: Neuro Design | Taschenbuch

Cover: 9780749478889 | Neuro Design | Understanding the Supply Chain | Darren Bridger | Buch

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Sprache: Englisch

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Beschreibung

Today, businesses of all sizes generate a great deal of creative graphic media and content, including websites, presentations, videos and social media posts. Most big companies, including Procter & Gamble, Coca-Cola, Tesco and Google, now use neuroscience research and theories to optimise their digital content. Neuro Design opens up this new world of neuromarketing design theories and recommendations, and describes insights from the growing field of neuroaesthetics that will enable readers to enhance customer engagement with their website and boost profitability.

Über den Autor

Darren Bridger works as a consultant to designers and marketers, advising on using and analysing data that tap into consumers' non-conscious thinking and motivations. He was one of the original pioneers of the Consumer Neuroscience industry, helping to pioneer two of the first companies in the field then joining the world's largest agency, Neurofocus (now part of the Nielsen company), as its second employee outside of the US. He currently works as head of insights at NeuroStrata.

Zusammenfassung

Features many real-world case studies, including Coca-Cola, Procter & Gamble, Radware and Apple Watch

Inhaltsverzeichnis

* Section - 01: What is Neuro Design?; * Section - 02: Neuroaesthetics; * Section - 03: Processing Fluency; * Section - 04: How First Impressions Work; * Section - 05: Multisensory and Emotional Design; * Section - 06: Visual Saliency Maps; * Section - 07: Visual Persuasion and Behavioural Economics; * Section - 08: Designing for Screens; * Section - 09: Viral Designs; * Section - 10: Designing Presentation Slides; * Section - 11: Conducting Neuro Design Research; * Section - 12: Conclusion;

Erscheinungsjahr:	2017
Fachbereich:	Management
Genre:	Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Taschenbuch
Inhalt:	Kartoniert / Broschiert
ISBN-13:	9780749478889
ISBN-10:	0749478888
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Autor:	Bridger, Darren
Hersteller:	Kogan Page
Maße:	234 x 156 x 14 mm
Von/Mit:	Darren Bridger
Erscheinungsdatum:	03.02.2017
Gewicht:	0,406 kg

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