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In an era of over-communication, brands have to face radical new realities and shape their identities in multi-polar manners. Spontaneously forming and iterative narrations can take on this task. This is the idea behind Neo-narratives. On a search for virtuoso forms of articulation of brands, the basic idea of the narrative is recast and a journey into new radical narrative structures is undertaken in essay form.
Text in English and German.
In an era of over-communication, brands have to face radical new realities and shape their identities in multi-polar manners. Spontaneously forming and iterative narrations can take on this task. This is the idea behind Neo-narratives. On a search for virtuoso forms of articulation of brands, the basic idea of the narrative is recast and a journey into new radical narrative structures is undertaken in essay form.
Text in English and German.
| Erscheinungsjahr: | 2025 |
|---|---|
| Fachbereich: | Werbung & Marketing |
| Genre: | Recht, Sozialwissenschaften, Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Buch |
| Inhalt: | 300 S. |
| ISBN-13: | 9783899864397 |
| ISBN-10: | 3899864395 |
| Sprache: |
Englisch
Deutsch |
| Herstellernummer: | ae439 |
| Einband: | Gebunden |
| Autor: | Galle, Wolf- Eike |
| Hersteller: | AV Edition GmbH |
| Verantwortliche Person für die EU: | av edition GmbH, Dr. Petra Kiedaisch, Senefelderstr. 109, D-70176 Stuttgart, sales@avedition.de |
| Maße: | 236 x 169 x 21 mm |
| Von/Mit: | Wolf- Eike Galle |
| Erscheinungsdatum: | 23.10.2025 |
| Gewicht: | 0,806 kg |
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