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There are some simple and effective rules of data-driven storytelling that help everyone tell more compelling, evidence-based stories, whoever they need to convince. Narrative by Numbers shows you how.
There are some simple and effective rules of data-driven storytelling that help everyone tell more compelling, evidence-based stories, whoever they need to convince. Narrative by Numbers shows you how.
Sam Knowles is a corporate storyteller with 30 years' experience helping businesses communicate better. Originally a classicist, he holds a doctorate in psychology, the source of his understanding of human motivation and his passion for data-driven stories. His purpose is to make businesses sound human.
1. The two skills everyone needs today
2. Keep it simple
3. Find and use only relevant data
4. The 4Es of effective storytelling
5. Beware the Curse of Knowledge
6. Talk human
7. Five gods of data driven storytelling
8. Why facts matter more than ever
Epilogue
| Erscheinungsjahr: | 2018 |
|---|---|
| Genre: | Umwelt |
| Produktart: | Nachschlagewerke |
| Rubrik: | Ökologie |
| Medium: | Taschenbuch |
| Seiten: | 164 |
| Inhalt: | Einband - flex.(Paperback) |
| ISBN-13: | 9780815353140 |
| ISBN-10: | 0815353146 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: | Knowles, Sam |
| Hersteller: | CRC Press |
| Maße: | 198 x 129 x 10 mm |
| Von/Mit: | Sam Knowles |
| Erscheinungsdatum: | 26.03.2018 |
| Gewicht: | 0,181 kg |
Sam Knowles is a corporate storyteller with 30 years' experience helping businesses communicate better. Originally a classicist, he holds a doctorate in psychology, the source of his understanding of human motivation and his passion for data-driven stories. His purpose is to make businesses sound human.
1. The two skills everyone needs today
2. Keep it simple
3. Find and use only relevant data
4. The 4Es of effective storytelling
5. Beware the Curse of Knowledge
6. Talk human
7. Five gods of data driven storytelling
8. Why facts matter more than ever
Epilogue
| Erscheinungsjahr: | 2018 |
|---|---|
| Genre: | Umwelt |
| Produktart: | Nachschlagewerke |
| Rubrik: | Ökologie |
| Medium: | Taschenbuch |
| Seiten: | 164 |
| Inhalt: | Einband - flex.(Paperback) |
| ISBN-13: | 9780815353140 |
| ISBN-10: | 0815353146 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: | Knowles, Sam |
| Hersteller: | CRC Press |
| Maße: | 198 x 129 x 10 mm |
| Von/Mit: | Sam Knowles |
| Erscheinungsdatum: | 26.03.2018 |
| Gewicht: | 0,181 kg |
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