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Professor Dr. Dr. h.c. Klaus Backhaus was the Director of the Institute of Business-to-Business Marketing, Marketing Center Münster, School of Business and Economics at the University of Münster, Germany. He is an honorary professor at the Technical University of Berlin, Germany.
Professor Dr. Bernd Erichson worked in market research and held the Chair of Marketing at the Otto-von-Guericke-University Magdeburg, Germany.
Professor Dr. Sonja Gensler is extraordinary Professor at the School of Business and Economics at the University of Münster, Germany.
Professor Dr. Rolf Weiber was the Head of the Chair of Marketing and Innovation and Managing Director of the Competence Center E-Business at the University of Trier, Germany.
Dr. Thomas Weiber holds a Ph.D. from WHU, Otto Beisheim School of Management, Koblenz and has been working in different companies on corporate strategy, pricing, sales and marketing topics.
Introduction to empirical data analysis.- Regression analysis.- Analysis of variance.- Discriminant analysis.- Logistic regression.- Contingency analysis.- Factor analysis.- Cluster analysis.- Conjoint analysis.
| Erscheinungsjahr: | 2025 |
|---|---|
| Fachbereich: | Werbung & Marketing |
| Genre: | Recht, Sozialwissenschaften, Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Bundle |
| Inhalt: |
1 Taschenbuch
1 MP3, Download oder Online |
| ISBN-13: | 9783658479305 |
| ISBN-10: | 3658479302 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Backhaus, Klaus
Erichson, Bernd Gensler, Sonja Weiber, Rolf Weiber, Thomas |
| Auflage: | Third Edition 2025 |
| Hersteller: |
Palgrave Macmillan
Springer Fachmedien Wiesbaden GmbH |
| Verantwortliche Person für die EU: | Springer Gabler in Springer Science + Business Media, Tiergartenstr. 15-17, D-69121 Heidelberg, juergen.hartmann@springer.com |
| Maße: | 240 x 168 x 34 mm |
| Von/Mit: | Klaus Backhaus (u. a.) |
| Erscheinungsdatum: | 06.09.2025 |
| Gewicht: | 1,037 kg |
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