46,65 €*
Versandkostenfrei per Post / DHL
Lieferzeit 4-7 Werktage
'Modern Marketing Using AI' covers it all by taking a customer perspective to look at best practices, industry-leading strategies, technologies, and their timing to maximise the value of a brand. The book starts with an overview of a brand journey, how marketing, sales, and customer success work at each stage, and why the usage of AI in this field has become a need. It then dives into each stage, teaching us how to validate a product, define the brand, expand its visibility, and turn customers into fans with AI-led marketing techniques for channels, accounts, referrals, affiliates, influencers, social media and much more. At every stage, it highlights brand stories and how operational automation and insights can be leveraged for marketing. We conclude with guidelines on how marketers can prepare for AI and even estimate its impact on their jobs.
'Modern Marketing Using AI' covers it all by taking a customer perspective to look at best practices, industry-leading strategies, technologies, and their timing to maximise the value of a brand. The book starts with an overview of a brand journey, how marketing, sales, and customer success work at each stage, and why the usage of AI in this field has become a need. It then dives into each stage, teaching us how to validate a product, define the brand, expand its visibility, and turn customers into fans with AI-led marketing techniques for channels, accounts, referrals, affiliates, influencers, social media and much more. At every stage, it highlights brand stories and how operational automation and insights can be leveraged for marketing. We conclude with guidelines on how marketers can prepare for AI and even estimate its impact on their jobs.
| Erscheinungsjahr: | 2021 |
|---|---|
| Fachbereich: | Werbung & Marketing |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Seiten: | 332 |
| ISBN-13: | 9789391030216 |
| ISBN-10: | 9391030211 |
| Sprache: | Englisch |
| Ausstattung / Beilage: | Paperback |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Upadhyay, Malay A
Chitnis, Pooja |
| Hersteller: | BPB Publications |
| Maße: | 235 x 191 x 18 mm |
| Von/Mit: | Malay A Upadhyay (u. a.) |
| Erscheinungsdatum: | 21.12.2021 |
| Gewicht: | 0,622 kg |
| Erscheinungsjahr: | 2021 |
|---|---|
| Fachbereich: | Werbung & Marketing |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Seiten: | 332 |
| ISBN-13: | 9789391030216 |
| ISBN-10: | 9391030211 |
| Sprache: | Englisch |
| Ausstattung / Beilage: | Paperback |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Upadhyay, Malay A
Chitnis, Pooja |
| Hersteller: | BPB Publications |
| Maße: | 235 x 191 x 18 mm |
| Von/Mit: | Malay A Upadhyay (u. a.) |
| Erscheinungsdatum: | 21.12.2021 |
| Gewicht: | 0,622 kg |
Ähnliche Produkte
Lieferzeit 1-2 Wochen
Lieferzeit 1-2 Wochen
Lieferzeit 4-7 Werktage
Lieferzeit 2-3 Wochen
Lieferzeit 1-2 Wochen
