Anthony Adornato is chair of the Department of Broadcast and Digital Journalism at Syracuse University's S.I. Newhouse School of Public Communications in New York, USA. Adornato's teaching and research focus on the role of social media and mobile technology in journalism. Adornato was named a Fulbright Scholar in recognition of his international expertise on the topic. Prior to working in academia, Adornato was an anchor, reporter, and producer at televisions stations in New York.

Preface

Acknowledgements

1. FORCES AT THE GATE: AN ACTIVE AUDIENCE

Technology and Journalism

Before social media: One-way communication

Social media: Journalism as a conversation

Role of the Audience

Who are the gatekeepers?

Content producers: The power of an active audience

News consumption: Mobile and social

Impact on Journalists

Newsgathering

Distribution of news

Audience engagement

Checklist

Stay informed

Discussion

2. NAVIGATING THE NEWSROOM: A MULTIPLATFORM HUB OF CONTENT

Rebooting the Newsroom

Breaking down silos

Financial and employment picture

Power of social media providers and other tech giants

Multimedia Mindset

Adapting to a Mobile and Social Audience: Evolving Business Models

Newspaper

Television

Radio

Digital-only

Newsroom Mobile and Social Media Editorial Strategies

Keep them coming back for more

Different platforms, different approaches

Experimenting with 'newer' way of delivering content

Checklist

Mobile and social media strategy analysis

Discussion

3. YOUR SOCIAL MEDIA BRAND: WHO DO YOU WANT TO BE?

Social Media Branding and Journalism

Social Media Audit

Search

Analyze and act

Assume everything is public

Building a Social Media Brand

Separate personal and professional accounts?

Online spaces where you should be active

Creating standout social media profiles

Consistency

Think before you post

Become the go-to journalist

Checklist

Social media audit

Build your presence

Choose a beat

Discussion

Reminder

4. SOCIAL NEWSGATHERING

Social Sleuthing: Story Ideas, Sources, and Content

Social listening

Social searching

Social media command center: Organize listening and searching

Crowdsourcing: Social Collaboration and Curation

Harnessing the power of the audience

Reporting what you gather: Vetting and visualizing the data

Checklist

Social media lists

Social dashboard

The workout

Crowdsource

Reminder

5. FROM THE FIELD: THE MOBILE JOURNALIST

Digital-First Mindset: Mobile and Social

Planning your story: The digital-first story pitch

Different types of stories, different approaches

Working Remotely

Equipment and accessories

Storage and file management

Mobile reporting apps

Video

Production apps

Shooting

Editing multitrack stories

Readable videos

Vertical story format

Live streaming

Publishing video

Audio

Production apps

Recording and editing

Still Images

Production apps

Photography

Social media graphics

Mobile-First Workflow: A Digital Juggling Act

Managing the reporting process

Workflow in action

Checklist

Digital-first discussion

Get in the mojo groove

Scavenger hunt

Reminder

6. WRITING MOBILE-FRIENDLY WEB STORIES

Mobile-Friendly Layout

Mobile audience

Prioritize article pages

Bite-sized, "snackable" chunks

Length

Visuals

Writing With A Mobile Audience In Mind

Story structures

Search engine optimization (SEO)

Short and shareable headlines

Front-load stories: Secondary headlines and key points

Ledes

Nut grafs

Subheadings

Photo captions: A mini story within the story

Artificial Intelligence

The backstory

Automated writing

Brainstorming SEO headlines and keywords

Checklist

Put on your editor's hat

Writing and layout drill

Brainstorm using AI

Teaching moment

7. SOCIAL MEDIA WRITING AND ENGAGEMENT

What Do I Post While Reporting?

Social media optimization

Writing for social media

Live coverage: Reporting in realtime

Beyond the "final" story: Continuing the conversation

Checklist

Social media activity: Sharing as you report

Multimedia web story

8. AUDIENCE ANALYTICS

Is It Working? Measuring the Success of Your Mobile and Social Media Activity

How Newsrooms Use Social Media and Web Analytics

Pitfalls of Analytics

Analytics Tools

Facebook Insights

Instagram analytics

Website analytics

X analytics

Report, Share, Experiment, Measure, Adjust

Checklist

Making sense of the data

9. SOCIAL MEDIA ETHICS AND POLICIES

New Dilemmas

Charting an Ethical Course: Applying Journalism Ethics to Social Media

Newsroom Social Media Policies

You can't post that! Professional and personal activity

Contacting sources on social media

Interacting with the audience

Verification of user-generated content

Seeking permission, copyright, and fair use

Correction guidelines

Ownership of social media accounts

Guidelines About Use of Artificial Intelligence

Checklist

Mobile and social media strategy analysis

What's the real deal?

What would you do?

Social media backlash

Reminders

10. THE SPREAD OF MISINFORMATION

What Is Fake News?

Post-Truth World

Why People Share Fake News

Identifying Fake News

Shared Responsibilities to Combat Fake Misinformation

Technology companies

Journalists

Educators

Public

Checklist

Discussion

Victim or villain?

Manipulated media, real consequences

11. MOBILE AND SOCIAL MEDIA IN YOUR CAREER

Qualifications Needed in Today's Newsrooms

Mobile and Social Media Jobs and Internships

Finding Job and Internship Leads

Breaking into the Business: Leverage Your Digital Know-How

Online portfolio and brand

Resume

Cover letter

Applying and interviewing

Checklist

Review job descriptions

LinkedIn Alumni search

Polish and present your profile

Index