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Cover: 9781466598683 | Mobile & Social Game Design | Monetization Methods and Mechanics
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Mobile & Social Game Design
Monetization Methods and Mechanics
Taschenbuch von Tim Fields (u. a.)
Sprache: Englisch

66,25 €*

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Beschreibung

Completely updated, this second edition explains how to use the interconnectedness of social networks to make "stickier," more compelling games on all types of devices. Through the book's many design and marketing techniques, strategies, and examples, readers will acquire a better understanding of the design and monetization mechanics of mobile and social games as well as working knowledge of industry practices and terminology. Each chapter includes an interview with industry leaders who share their insight on designing and producing games, analyzing metrics, and much more.

Completely updated, this second edition explains how to use the interconnectedness of social networks to make "stickier," more compelling games on all types of devices. Through the book's many design and marketing techniques, strategies, and examples, readers will acquire a better understanding of the design and monetization mechanics of mobile and social games as well as working knowledge of industry practices and terminology. Each chapter includes an interview with industry leaders who share their insight on designing and producing games, analyzing metrics, and much more.

Über den Autor
Since 1995, Tim Fields has worked in the game industry as a producer, project manager, design lead, and business developer. Tim has helped small studios and top publishers, such as EA and Microsoft, run teams that create great games. He has worked on shooters, sports games, racing titles, and RPGs using talent and teams from North America, Asia, and Europe.
Inhaltsverzeichnis
Introduction. What Is a Social Game? Are Mobile Games Social? History of Game Monetization. Why Create a Social or Mobile Game? Industry Terms and Metrics. What Is a Social Network? How to Acquire, Keep, and Regain Users. Monetization Strategies. Virtual Goods. Currency. Conclusions.
Details
Erscheinungsjahr: 2014
Genre: Informatik
Rubrik: Naturwissenschaften & Technik
Medium: Taschenbuch
Seiten: 240
Inhalt: Einband - flex.(Paperback)
ISBN-13: 9781466598683
ISBN-10: 1466598689
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Fields, Tim
Cotton, Brandon
Auflage: 2nd edition
Hersteller: CRC Press
Maße: 251 x 151 x 25 mm
Von/Mit: Tim Fields (u. a.)
Erscheinungsdatum: 22.01.2014
Gewicht: 0,45 kg
preigu-id: 128418140
Über den Autor
Since 1995, Tim Fields has worked in the game industry as a producer, project manager, design lead, and business developer. Tim has helped small studios and top publishers, such as EA and Microsoft, run teams that create great games. He has worked on shooters, sports games, racing titles, and RPGs using talent and teams from North America, Asia, and Europe.
Inhaltsverzeichnis
Introduction. What Is a Social Game? Are Mobile Games Social? History of Game Monetization. Why Create a Social or Mobile Game? Industry Terms and Metrics. What Is a Social Network? How to Acquire, Keep, and Regain Users. Monetization Strategies. Virtual Goods. Currency. Conclusions.
Details
Erscheinungsjahr: 2014
Genre: Informatik
Rubrik: Naturwissenschaften & Technik
Medium: Taschenbuch
Seiten: 240
Inhalt: Einband - flex.(Paperback)
ISBN-13: 9781466598683
ISBN-10: 1466598689
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Fields, Tim
Cotton, Brandon
Auflage: 2nd edition
Hersteller: CRC Press
Maße: 251 x 151 x 25 mm
Von/Mit: Tim Fields (u. a.)
Erscheinungsdatum: 22.01.2014
Gewicht: 0,45 kg
preigu-id: 128418140
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