Dawn Iacobucci: Mediation Analysis

Cover: 9781412925693 | Mediation Analysis | Dawn Iacobucci | Taschenbuch | Englisch | 2008

Rückseite: 9781412925693 | Mediation Analysis | Dawn Iacobucci | Taschenbuch | Englisch | 2008

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Sprache: Englisch

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Beschreibung

Social science data analysts have long considered the mediation of intermediate variables of primary importance in understanding individuals' social, behavioural and other kinds of outcomes. In this book Dawn Iacobucci uses the method known as structural equation modeling (SEM) in modeling mediation in causal analysis. This approach offers the most flexibility and allows the researcher to deal with mediation in the presence of multiple measures, mediated moderation, and moderated mediation, among other variations on the mediation theme. The wide availability of software implementing SEM gives the reader necessary tools for modeling mediation so that a proper understanding of causal relationship is achieved.

Über den Autor

DAWN IACOBUCCI is Professor of Marketing at the Owen Graduate School of Management at Vanderbilt University. She teaches marketing models and multivariate statistics. Her research focuses on networks, customer satisfaction, and statistical methodology. She has published in a variety of journals in marketing and psychology, such as Psychological Bulletin, Psychometrika, Journal of Marketing, Journal of Marketing Research, and Marketing Science, edited the Journal of Consumer Psychology and Journal of Consumer Research, and is co-author on Gilbert Churchills lead text on Marketing Research.

Inhaltsverzeichnis

List of Figures and Tables
About the Author
Series Editors Introduction
Acknowledgments
1. Introduction to Mediation
2. Mediation Analysis Basics
3. Mediation With Structural Equations Modeling: The Measurement Model
4. Mediation With Structural Equations Modeling: The Structural Model
5. Advanced Topics
6. Conclusions
Appendix: Commands for Fitting SEM Mediation Models via SAS, EQS, and AMOS
References
Index

Details

Medium:	Taschenbuch
Inhalt:	Kartoniert / Broschiert
ISBN-13:	9781412925693
ISBN-10:	141292569X
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Autor:	Iacobucci, Dawn
Hersteller:	Sage Publications, Inc
Verantwortliche Person für die EU:	Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße:	216 x 140 x 6 mm
Von/Mit:	Dawn Iacobucci
Erscheinungsdatum:	04.06.2008
Gewicht:	0,135 kg