Nick Lacey: Media, Institutions and Audiences

Cover: 9780333658703 | Media, Institutions and Audiences | Key Concepts in Media Studies

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Sprache: Englisch

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Beschreibung

Media Institutions and Audiences completes Nick Lacey's trilogy of self-standing texts that give an in-depth introduction to the key concepts of Media Studies at an advanced and university level. The book delivers a range of theories and contemporary case studies in its coverage of media business and the influence of regulation and censorship. The issues surrounding the growing commodification of media texts, and the increasing influence of marketing and public relations, are considered. The major approaches to understanding audiences are also investigated.

Über den Autor

NICK LACEY is the Curriculum Leader of Film and Media Studies at Benton Park School in West Yorkshire, UK.

Zusammenfassung

Lively presentation, well broken up into bite-sized chunks, and peppered with pertinent examples, questions, etc.

Inhaltsverzeichnis

The Media Business
Regulation and Censorship
Media Texts as Commodities
Marketing and Public Relations
The Independent and the Alternative
Approaches to Audiences
Defining and Persuading Audiences
Audiences as Citizens
Bibliography.

Details

Erscheinungsjahr:	2017
Fachbereich:	Medienwissenschaften
Genre:	Importe , Medienwissenschaften
Rubrik:	Wissenschaften
Medium:	Taschenbuch
Inhalt:	Einband - flex.(Paperback)
ISBN-13:	9780333658703
ISBN-10:	0333658701
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Autor:	Lacey, Nick
Hersteller:	Bloomsbury 3PL Red Globe Press Macmillan Education
Verantwortliche Person für die EU:	Macmillan Education, Tiergartenstr. 17, D-69121 Heidelberg, productsafety@springernature.com
Maße:	216 x 140 x 14 mm
Von/Mit:	Nick Lacey
Erscheinungsdatum:	18.05.2017
Gewicht:	0,317 kg