Matt Carlson is Associate Professor in the Hubbard School of Journalism and Mass Communication at the University of Minnesota, USA. His most recent book is Journalistic Authority: Legitimating News in the Digital Era (2017). He is the author of over 50 journal articles and book chapters.

Introduction: Confronting Measurable Journalism 1. Quantified Audiences in News Production: A synthesis and research agenda 2. The Audience-Oriented Editor: Making sense of the audience in the newsroom 3. Selecting Metrics, Reflecting Norms: How journalists in local newsrooms define, measure, and discuss impact 4. Dimensional Field Theory: The adoption of audience metrics in the journalistic field and cross-field influences 5. Boundary Work, Interloper Media, and Analytics in Newsrooms: An analysis of the roles of web analytics companies in news production 6. Analytics-Driven Journalism? Editorial Metrics and the Reconfiguration of Online News Production Practices in African Newsrooms 7. Engineering Consent: How the design and marketing of newsroom analytics tools rationalize journalists' labor 8. The Elusive Engagement Metric