PART ONE: ORIGINS AND DEVELOPMENT OF THE FIELD OF STUDY
General Introduction
PART TWO: CONCEPTUAL ISSUES AND VARIETIES OF APPROACH - Denis McQuail
Editor¿s Introduction
Media Sociology - Todd Gitlin
The Dominant Paradigm
A Cultural Approach to Communication - James W Carey
A `New¿ Paradigm? - Liesbet van Zoonen
The Propaganda Model - Edward S Herman
A Retrospective
PART THREE: MASS MEDIA AND SOCIETY
Editor¿s Introduction
The Mass Society - C Wright Mills
The Communications Revolution - Alvin W Gouldner
News, Public, and Ideology
Defining Media Events - Daniel Dayan and Elihu Katz
Media and Behavior - a missing link - Joshua Meyrowiz
PART FOUR: FROM OLD TO NEW MEDIA
Editor¿s Introduction
Towards a New Classification of Tele-Information Services - Jan L Bordewijk and Ben van Kaam
Artifacts and Paradoxes in New Media - Ronald E Rice
The Internet as Mass Medium - Merrill Morris and Christine Ogan
The Internet and Forms of Human Association - James Slevin
PART FIVE: NORMATIVE THEORY
Editor¿s Introduction
The Press and the Public Interest - Everette E Dennis
A Definitional Dilemma
Foundations and Limits of Freedom of the Press - Judith Lichtenberg
On Social Responsibility Theory - John C Nerone
The Public Sphere as Historical Narrative - Peter Dalhgren
New Roles for Public Service Television - Jay G Blumler and Wolfgang Hoffmann-Reim
PART SIX: GLOBAL MASS COMMUNICATION
Editor¿s Introduction
Theorizing the News Agencies - Oliver Boyd-Barrett and Terhi Rantanen
The Discourse of Cultural Imperialism - John Tomlinson
International Communication at the Mass Media Level - Karl Erik Rosengren
The Mythology about Globalization - Marjorie Ferguson
PART SEVEN: MEDIA ORGANIZATION AND PRODUCTION
Editor¿s Introduction
A New Gatekeeping Model - Pamela J Shoemaker
Making News - Gaye Tuchman
Time and Typifications
Does Serving the Market Conflict with Serving the Public? - John H McManus
The Hollywood TV Producer - Muriel G Cantor
PART EIGHT: MEDIA CONTENT
Editor¿s Introduction
Rhetoric of the Image - Roland Barthes
Meaning and Ideology - Judith Williamson
The Television Discourse; Encoding and Decoding - Stuart Hall
The Ideal Romance - Janice Radway
PART NINE: THE MEDIA AUDIENCE
Editor¿s Introduction
Three Phases of Reception Studies - Pertti Alasuutari
Streamlining `Television Audiences¿ - Ien Ang
Fandom as Pathology - Joli Jenson
The Consequences of Characterization
Needs as an Explanatory Factor of Television Viewing - Celia von Feilitzen
The Future of the Mass Audience - W Russell Neuman
PART TEN: MASS MEDIA EFFECTS
Editor¿s Introduction
Publicity and Pluralistic Ignorance - Elihu Katz
Notes on the `Spiral of Silence¿
Framing - Robert M Entman
Towards Clarification of a Fractured Paradigm
Children and Television Violence in the United States - Ellen Wartella, Adriana Olivarez and Nancy Jennings
Entertainment as Media Effect - Dolf Zillmann and Jennings Bryant