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While McLuhan¿s famous Laws of Media are part of his GToM, Logan has identified nine other elements of the GToM. They are his use of probes; figure/ground analysis; the idea that the medium is the message; the subliminal nature of ground or environment revealed only by the creation of an anti-environment; the reversal of cause and effect; the importance of percept over concept and hence a focus on the human sensorium and media as extensions of man; the division of communication into the oral, written, and electric ages along with the notions of acoustic and visual space; the notion of the global village; and finally, media as environments and hence media ecology.
While McLuhan¿s famous Laws of Media are part of his GToM, Logan has identified nine other elements of the GToM. They are his use of probes; figure/ground analysis; the idea that the medium is the message; the subliminal nature of ground or environment revealed only by the creation of an anti-environment; the reversal of cause and effect; the importance of percept over concept and hence a focus on the human sensorium and media as extensions of man; the division of communication into the oral, written, and electric ages along with the notions of acoustic and visual space; the notion of the global village; and finally, media as environments and hence media ecology.
Acknowledgments - Preface - McLuhan's General Theory of Media (GToM) and the Role of Reversals - The Ten Elements of McLuhan's General Theory of Media - Applying McLuhan's General Theory of Media to the Flowering of the Digital Age - Understanding Humans: The Extensions of Digital Media - General System Thinking and Marshall McLuhan's General Theory of Media - Cataloguing McLuhan Reversals.
| Erscheinungsjahr: | 2021 |
|---|---|
| Fachbereich: | Allgemeines |
| Genre: | Medienwissenschaften |
| Rubrik: | Wissenschaften |
| Medium: | Taschenbuch |
| Seiten: | 164 |
| Reihe: | Understanding Media Ecology |
| Inhalt: | 164 S. |
| ISBN-13: | 9781433182464 |
| ISBN-10: | 1433182467 |
| Sprache: | Englisch |
| Ausstattung / Beilage: | Paperback |
| Einband: | Kartoniert / Broschiert |
| Autor: | Logan, Robert K. |
| Redaktion: | Strate, Lance |
| Herausgeber: | Lance Strate |
| Hersteller: |
Peter Lang
Peter Lang Publishing Inc. New York Understanding Media Ecology |
| Maße: | 225 x 150 x 10 mm |
| Von/Mit: | Robert K. Logan |
| Erscheinungsdatum: | 23.06.2021 |
| Gewicht: | 0,24 kg |
Acknowledgments - Preface - McLuhan's General Theory of Media (GToM) and the Role of Reversals - The Ten Elements of McLuhan's General Theory of Media - Applying McLuhan's General Theory of Media to the Flowering of the Digital Age - Understanding Humans: The Extensions of Digital Media - General System Thinking and Marshall McLuhan's General Theory of Media - Cataloguing McLuhan Reversals.
| Erscheinungsjahr: | 2021 |
|---|---|
| Fachbereich: | Allgemeines |
| Genre: | Medienwissenschaften |
| Rubrik: | Wissenschaften |
| Medium: | Taschenbuch |
| Seiten: | 164 |
| Reihe: | Understanding Media Ecology |
| Inhalt: | 164 S. |
| ISBN-13: | 9781433182464 |
| ISBN-10: | 1433182467 |
| Sprache: | Englisch |
| Ausstattung / Beilage: | Paperback |
| Einband: | Kartoniert / Broschiert |
| Autor: | Logan, Robert K. |
| Redaktion: | Strate, Lance |
| Herausgeber: | Lance Strate |
| Hersteller: |
Peter Lang
Peter Lang Publishing Inc. New York Understanding Media Ecology |
| Maße: | 225 x 150 x 10 mm |
| Von/Mit: | Robert K. Logan |
| Erscheinungsdatum: | 23.06.2021 |
| Gewicht: | 0,24 kg |
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