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McIlhenny's Gold
How a Louisiana Family Built the Tabasco Empire
Taschenbuch von Jeffrey Rothfeder
Sprache: Englisch

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Beschreibung
In this fascinating history, Jeffrey Rothfeder tells how, from a simple idea--the outgrowth of a handful of peppers planted on an isolated island on the Gulf of Mexico--a secretive family business emerged that would produce one of the best-known products in the world.
A delectable and satisfying read for both Tabasco fans and business buffs, McIlhenny's Gold is the untold story of the continuing success of an eccentric, private company; a lively history of one of the most popular consumer products of all times; and an exploration of our desire to test the limits of human tolerance for fiery foods.
In this fascinating history, Jeffrey Rothfeder tells how, from a simple idea--the outgrowth of a handful of peppers planted on an isolated island on the Gulf of Mexico--a secretive family business emerged that would produce one of the best-known products in the world.
A delectable and satisfying read for both Tabasco fans and business buffs, McIlhenny's Gold is the untold story of the continuing success of an eccentric, private company; a lively history of one of the most popular consumer products of all times; and an exploration of our desire to test the limits of human tolerance for fiery foods.
Über den Autor

A former BusinessWeek editor and national editor at Bloomberg News, Jeffrey Rothfeder has written for publications such as the New York Times and the Washington Post and has appeared on 20/20, Nightline, Today, Good Morning America, and Oprah. He lives in Cortlandt Manor, New York.

Details
Erscheinungsjahr: 2009
Fachbereich: Allgemeines
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Seiten: 272
ISBN-13: 9780060721855
ISBN-10: 0060721855
Sprache: Englisch
Ausstattung / Beilage: Paperback
Einband: Kartoniert / Broschiert
Autor: Rothfeder, Jeffrey
Hersteller: Harper Business
Maße: 203 x 133 x 16 mm
Von/Mit: Jeffrey Rothfeder
Erscheinungsdatum: 01.05.2009
Gewicht: 0,346 kg
preigu-id: 101837733
Über den Autor

A former BusinessWeek editor and national editor at Bloomberg News, Jeffrey Rothfeder has written for publications such as the New York Times and the Washington Post and has appeared on 20/20, Nightline, Today, Good Morning America, and Oprah. He lives in Cortlandt Manor, New York.

Details
Erscheinungsjahr: 2009
Fachbereich: Allgemeines
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Seiten: 272
ISBN-13: 9780060721855
ISBN-10: 0060721855
Sprache: Englisch
Ausstattung / Beilage: Paperback
Einband: Kartoniert / Broschiert
Autor: Rothfeder, Jeffrey
Hersteller: Harper Business
Maße: 203 x 133 x 16 mm
Von/Mit: Jeffrey Rothfeder
Erscheinungsdatum: 01.05.2009
Gewicht: 0,346 kg
preigu-id: 101837733
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