Nick Ellis: Marketing | Taschenbuch

Cover: 9781848608788 | Marketing | A Critical Textbook | Nick Ellis (u. a.) | Taschenbuch

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Sprache: Englisch

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Beschreibung

Alternative, engaging, aimed at students, and written with the intention to challenge and educate. The onus is on fostering active consideration of marketing in the world.

Über den Autor

Mike Saren previously held chairs in marketing at the universities of Stirling and Strathclyde and was awarded an Honorary Fellowship of the UK Academy of Marketing in July 2007. He was a convener of the marketing streams at the Critical Management Studies Conferences, 1999-2011; and one of the founding editors in 2001 of the journal 'Marketing Theory'' (Sage Publications). Also co-editor of books on Rethinking Marketing, (Brownlie et al, 1999, Sage) and Critical Marketing: Defining the Field (Saren et al, Elsevier, 2007). His introductory text is Marketing Graffiti: The View from the Street (Saren, 2006, Butterworth Heinemann).

I have previously taught at the Universities of Leicester, Essex and Strathclyde and my research interests are fairly eclectic. I continue to engage in research related to the history of marketing, with a specific focus on the influence of the Cold War on marketing and advertising theory. An on-going stream of research deals with racism and eugenics in marketing theory, thought and practice. Suffice to say, these are just a sample of what is presently occupying my attention.

Inhaltsverzeichnis

Introducing the History of Marketing Theory and Practice
Marketing Science and the Paradigm Debates
Whats the Story? Analyzing Marketing Discourse
Interrogating the Ideological Function of Marketing
The Management of Marketing
Taking a Different Look at Business-to-Business Marketing
Consumer Surveillance and Marketing Research
Consumer Rights and Resistance
Consumer Society and the Production of Identity
Marketing and the Sign
Globalization and Ethics

Details

Erscheinungsjahr:	2010
Fachbereich:	Werbung & Marketing
Genre:	Importe , Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Taschenbuch
Inhalt:	Kartoniert / Broschiert
ISBN-13:	9781848608788
ISBN-10:	1848608780
Sprache:	Englisch
Herstellernummer:	B08771P
Einband:	Kartoniert / Broschiert
Autor:	Ellis, Nick Fitchett, James Higgins, Matthew
Redaktion:	Ellis, Nick
Hersteller:	SAGE Publishing Ltd
Verantwortliche Person für die EU:	Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße:	244 x 170 x 14 mm
Von/Mit:	Nick Ellis (u. a.)
Erscheinungsdatum:	17.11.2010
Gewicht:	0,465 kg