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Cover: 9780244818081 | Marketing Knowledge | Dominic Twose | Buch | Englisch | 2019
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Marketing Knowledge
Buch von Dominic Twose
Sprache: Englisch

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Beschreibung
Dominic Twose was Global Head of Knowledge Management at Millward Brown (the world's foremost brand and advertising research consultant) for 15 years. During this time he had access to the world's largest brand and advertising databases and hundreds of case studies from around the world. This book draws together all the key learning over that period. In a world full of opinions, this draws conclusions based on evidence. Conclusions about how brands grow, and the role of advertising.

Reviews
"A very useful little book, full of practical wisdom and common sense. Keep it by your computer, and steal from it mercilessly. I know I will." - Les Binet, Head of Effectiveness, adam&eveDDB

"There can be no doubt that what the world of marketing needs is a bit more knowledge and a bit less ignorance. This, therefore, is a very timely and well written book from Dominic." Mark Ritson, Brand Consultant
Dominic Twose was Global Head of Knowledge Management at Millward Brown (the world's foremost brand and advertising research consultant) for 15 years. During this time he had access to the world's largest brand and advertising databases and hundreds of case studies from around the world. This book draws together all the key learning over that period. In a world full of opinions, this draws conclusions based on evidence. Conclusions about how brands grow, and the role of advertising.

Reviews
"A very useful little book, full of practical wisdom and common sense. Keep it by your computer, and steal from it mercilessly. I know I will." - Les Binet, Head of Effectiveness, adam&eveDDB

"There can be no doubt that what the world of marketing needs is a bit more knowledge and a bit less ignorance. This, therefore, is a very timely and well written book from Dominic." Mark Ritson, Brand Consultant
Details
Erscheinungsjahr: 2019
Fachbereich: Allgemeines
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Buch
ISBN-13: 9780244818081
ISBN-10: 0244818088
Sprache: Englisch
Ausstattung / Beilage: HC gerader Rücken mit Schutzumschlag
Einband: Gebunden
Autor: Twose, Dominic
Hersteller: Lulu.com
Maße: 235 x 157 x 24 mm
Von/Mit: Dominic Twose
Erscheinungsdatum: 13.09.2019
Gewicht: 0,707 kg
Artikel-ID: 117550217
Details
Erscheinungsjahr: 2019
Fachbereich: Allgemeines
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Buch
ISBN-13: 9780244818081
ISBN-10: 0244818088
Sprache: Englisch
Ausstattung / Beilage: HC gerader Rücken mit Schutzumschlag
Einband: Gebunden
Autor: Twose, Dominic
Hersteller: Lulu.com
Maße: 235 x 157 x 24 mm
Von/Mit: Dominic Twose
Erscheinungsdatum: 13.09.2019
Gewicht: 0,707 kg
Artikel-ID: 117550217
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