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Marketing for Nonprofit Organizations
Insights and Innovations
Taschenbuch von Stacy Landreth Grau
Sprache: Englisch

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Beschreibung
Successful nonprofit marketing will help organizations capture the attention of donors, volunteers, legislators, and service consumers so that they can control the future of their organization. This book provides an indispensable overview of marketing for nonprofits from a strategic standpoint. Readers will learn how to integrate the most important aspects of marketing-including branding, social media, market research, and outcome measurements-into the very fabric of an organization's mission.
Landreth Grau integrates research-based insights, and practice-based innovations with a comprehensive introduction to the basics of marketing for the benefit of small- and medium-sized organizations. It is an ideal resource for courses in both business schools and social work programs, as well as nonprofit managers who are ready to explore new and innovative ways to support their organization.
Successful nonprofit marketing will help organizations capture the attention of donors, volunteers, legislators, and service consumers so that they can control the future of their organization. This book provides an indispensable overview of marketing for nonprofits from a strategic standpoint. Readers will learn how to integrate the most important aspects of marketing-including branding, social media, market research, and outcome measurements-into the very fabric of an organization's mission.
Landreth Grau integrates research-based insights, and practice-based innovations with a comprehensive introduction to the basics of marketing for the benefit of small- and medium-sized organizations. It is an ideal resource for courses in both business schools and social work programs, as well as nonprofit managers who are ready to explore new and innovative ways to support their organization.
Über den Autor
Stacy Landreth Grau (PhD, Louisiana State University) is associate professor of marketing practice at the Neeley School of Business at Texas Christian University. She is director of the Neeley Fellows Program and is a consultant with Global Prairie, an international integrated marketing communication agency. Her primary areas of work include cause-related marketing, corporate social responsibility, and nonprofit marketing and branding.
Details
Erscheinungsjahr: 2014
Fachbereich: Sozialpädagogik
Genre: Erziehung & Bildung, Importe
Rubrik: Sozialwissenschaften
Medium: Taschenbuch
ISBN-13: 9780190615444
ISBN-10: 0190615443
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Grau, Stacy Landreth
Hersteller: Oxford University Press
Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße: 229 x 152 x 14 mm
Von/Mit: Stacy Landreth Grau
Erscheinungsdatum: 01.07.2014
Gewicht: 0,385 kg
Artikel-ID: 130037280
Über den Autor
Stacy Landreth Grau (PhD, Louisiana State University) is associate professor of marketing practice at the Neeley School of Business at Texas Christian University. She is director of the Neeley Fellows Program and is a consultant with Global Prairie, an international integrated marketing communication agency. Her primary areas of work include cause-related marketing, corporate social responsibility, and nonprofit marketing and branding.
Details
Erscheinungsjahr: 2014
Fachbereich: Sozialpädagogik
Genre: Erziehung & Bildung, Importe
Rubrik: Sozialwissenschaften
Medium: Taschenbuch
ISBN-13: 9780190615444
ISBN-10: 0190615443
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Grau, Stacy Landreth
Hersteller: Oxford University Press
Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße: 229 x 152 x 14 mm
Von/Mit: Stacy Landreth Grau
Erscheinungsdatum: 01.07.2014
Gewicht: 0,385 kg
Artikel-ID: 130037280
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