Marketing Artificial Intelligence | Buch

Cover: 9781637740798 | Marketing Artificial Intelligence | Paul Roetzer (u. a.) | Buch | 2022

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Sprache: Englisch

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Beschreibung

"Marketing Artificial Intelligence draws on years of research and dozens of interviews with AI marketers, executives, engineers, and entrepreneurs. Roetzer and Kaput present the current potential of AI, as well as a glimpse into a near future in which marketers and machines work seamlessly to run personalized campaigns of unprecedented complexity with unimaginable simplicity"--

Über den Autor

Paul Roetzer is founder and CEO of PR 20/20 and Marketing Artificial Intelligence Institute; author of The Marketing Performance Blueprint (Wiley, 2014) and The Marketing Agency Blueprint (Wiley, 2012); and creator of the Marketing Artificial Intelligence Conference (MAICON) and AI Academy for Marketers. His first book, The Marketing Agency Blueprint, serves as a guide for building tech-savvy, hybrid agencies that are more efficient, influential and profitable than traditional firms. As a speaker, Roetzer is focused on making AI approachable and actionable, and helping change agents drive transformation through marketing talent, technology and strategy. A graduate of Ohio University’s E.W. Scripps School of Journalism, Roetzer has consulted for hundreds of organizations, from startups to Fortune 500 companies.

Details

Erscheinungsjahr:	2022
Fachbereich:	Volkswirtschaft
Genre:	Importe , Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Buch
Inhalt:	Gebunden
ISBN-13:	9781637740798
ISBN-10:	1637740794
Sprache:	Englisch
Einband:	Gebunden
Autor:	Roetzer, Paul Kaput, Mike
Hersteller:	Benbella Books
Verantwortliche Person für die EU:	Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße:	232 x 156 x 24 mm
Von/Mit:	Paul Roetzer (u. a.)
Erscheinungsdatum:	28.06.2022
Gewicht:	0,396 kg