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Beschreibung
New in the Economist Edge series: how brands can create enduring bonds with customers and markets in the post-digital age of social influence.
New in the Economist Edge series: how brands can create enduring bonds with customers and markets in the post-digital age of social influence.
Über den Autor

Matt Johnson, PhD is a speaker, neuroscientist, and consultant. He is the author of the bestselling Blindsight and co-founder of the neuromarketing firm Pop Neuro. He is also Professor of Psychology of Marketing and Hult International Business School, and an instructor at Harvard University's Division of Continuing Education.

Tessa Misiaszek is the Head of Research for the Korn Ferry Institute and an instructor with the Harvard Division of Continuing Education. She is also co-founder of the Happy at Work Podcast.

Details
Erscheinungsjahr: 2022
Fachbereich: Management
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Inhalt: Kartoniert / Broschiert
ISBN-13: 9781788168663
ISBN-10: 1788168666
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Johnson, Matt
Misiaszek, Tessa
Auflage: Main
Hersteller: Profile Books Ltd
Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße: 196 x 126 x 16 mm
Von/Mit: Matt Johnson (u. a.)
Erscheinungsdatum: 15.09.2022
Gewicht: 0,198 kg
Artikel-ID: 120522644

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