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Beschreibung
For courses in Entrepreneurship, Small Business Management, and Starting a Business.


A Comprehensive, Practical Approach to Starting a Business

For fledgling entrepreneurs and business students, Entrepreneurship: Starting and Operating A Small Business untangles the complex economic, financial, and professional considerations surrounding business ownership and operations.


In its Fourth Edition, Entrepreneurship takes a critical look at contemporary entrepreneurial successes, allowing students with a range of business interests to engage with and draw insight from the text. Balancing real-world case studies with thoughtful instruction, Entrepreneurship leads students to develop their business plans step by step, at the end of each chapter. This approach allows students to internalize different aspects of business ownership at a self-guided pace. The authors' combined business acumen and educational expertise make for a fluid transfer of business concepts between text, instructor, and student. Students will relish the opportunity to start drawing up a business plan right away, enhancing their experience both in and out of classroom.
For courses in Entrepreneurship, Small Business Management, and Starting a Business.


A Comprehensive, Practical Approach to Starting a Business

For fledgling entrepreneurs and business students, Entrepreneurship: Starting and Operating A Small Business untangles the complex economic, financial, and professional considerations surrounding business ownership and operations.


In its Fourth Edition, Entrepreneurship takes a critical look at contemporary entrepreneurial successes, allowing students with a range of business interests to engage with and draw insight from the text. Balancing real-world case studies with thoughtful instruction, Entrepreneurship leads students to develop their business plans step by step, at the end of each chapter. This approach allows students to internalize different aspects of business ownership at a self-guided pace. The authors' combined business acumen and educational expertise make for a fluid transfer of business concepts between text, instructor, and student. Students will relish the opportunity to start drawing up a business plan right away, enhancing their experience both in and out of classroom.
Details
Erscheinungsjahr: 2016
Medium: Taschenbuch
Inhalt: Kartoniert / Broschiert
ISBN-13: 9781292097411
ISBN-10: 1292097418
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Mariotti, Steve
Glackin, Caroline
Auflage: 4 ed
Hersteller: KNV Besorgung
Verantwortliche Person für die EU: preigu, Ansas Meyer, Lengericher Landstr. 19, D-49078 Osnabrück, mail@preigu.de
Maße: 218 x 277 x 26 mm
Von/Mit: Steve Mariotti (u. a.)
Erscheinungsdatum: 07.05.2015
Gewicht: 1,204 kg
Artikel-ID: 133587009